In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What is Google Analytics 4?
[00:28] An overview of GA4, the next generation of Google Analytics.
[00:59] Why GA4 is an excellent analytics tool for all your existing channels.
[01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[02:08] Go to https://www.marketingschool.io to learn more!



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Did you enjoy this episode? If so, please leave a short review.





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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
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Twitter @ericosiu







Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today! TIME-STAMPED SHOW NOTES: <ul> <li>[00:20] Today’s topic: What is Google Analytics 4?</li> <li>[00:28] An overview of GA4, the next generation of Google Analytics.</li> <li>[00:59] Why GA4 is an excellent analytics tool for all your existing channels.</li> <li>[01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!</li> <li>[01:55] Visit <a href="https://www.marketingschool.io/live">https://www.marketingschool.io/live</a> to learn about our next event from 29-31 August in Beverly Hills!</li> <li>[02:08] Go to <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io</a> to learn more!</li> </ul>   Links Mentioned in Today’s Episode:   <ul> <li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li> </ul>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:      <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> </ul> <ul> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> </ul> <ul> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> </ul> <ul> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> </ul> <ul> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> </ul> <ul> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>     Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better...

What is Google Analytics 4? #2155

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