In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 
00:27 – Today’s topic: What Is Info Product and How Can You Create One?
00:33 – Eric describes what an info product is 
00:57 – He learned about info products during his internship
01:17 – There are nuances around info product
01:25 – You can do 5 to 6-figure launches with info products if done well
01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 
01:59 – Your product must solve your audiences’ pain points
02:06 – Conduct customer surveys and keep refining your product
02:16 – Lean on word-of mouth marketing and keep people happy with your product
02:27 – Eric describes how to create an info product 
02:30 – Repeat or repurpose your content to make it into an info product
02:51 – You can use Quicktime or Powerpoint to stream your content
03:00 – Get an idea from Udemy and Skillshare about offering a course
03:17 – Make your info product concise and organized
03:42 – Focus on one area and avoid overwhelming your audience
03:46 – Offer your content in different formats
04:11 – Create an info product with accountability
04:38 – It might seem easy to create a focused info product but it takes time
04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
05:34 – Text MARKETINGSCHOOL to 33444
05:42 – That’s it for today’s episode! 3 Key Points: 
If you do your info product well, you WILL make money.
Create an info product that meets a need—give the people what they want, not what you THINK they want.
A good info product takes time, patience, and a lot of improvements.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Is Info Product and How Can You Create One?
</li> <li>00:33 – Eric describes what an info product is <ul> <li>00:57 – He learned about info products during his internship</li> </ul> </li> <li>01:17 – There are nuances around info product</li> <li>01:25 – You can do 5 to 6-figure launches with info products if done well</li> <li>01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do <ul> <li>01:59 – Your product must solve your audiences’ pain points</li> </ul> </li> <li>02:06 – Conduct customer surveys and keep refining your product</li> <li>02:16 – Lean on word-of mouth marketing and keep people happy with your product</li> <li>02:27 – Eric describes how to create an info product <ul> <li>02:30 – Repeat or repurpose your content to make it into an info product</li> <li>02:51 – You can use <a href="https://support.apple.com/downloads/quicktime">Quicktime</a> or Powerpoint to stream your content</li> <li>03:00 – Get an idea from <a href="https://www.udemy.com/courses/">Udemy</a> and <a href="https://www.skillshare.com/">Skillshare</a> about offering a course</li> <li>03:17 – Make your info product concise and organized</li> <li>03:42 – Focus on one area and avoid overwhelming your audience</li> </ul> </li> <li>03:46 – Offer your content in different formats</li> <li>04:11 – Create an info product with accountability</li> <li>04:38 – It might seem easy to create a focused info product but it takes time</li> <li>04:51 – Take a look at info products offered by <a href="http://neilpatel.com/advanced-marketing-program/">Neil Patel</a>, <a href="http://backlinko.com/about-backlinko">Brian Dean</a> and <a href="https://frankkern.com/products/">Frank Kern</a>
</li> <li>05:26 – Subscribe, rate and review and get a chance to win a free copy of <a href="https://authoritylabs.com/">Authority Labs</a> <ul> <li>05:34 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>05:42 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>If you do your info product well, you WILL make money.</li> <li>Create an info product that meets a need—give the people what they want, not what you THINK they want.</li> <li>A good info product takes time, patience, and a lot of improvements.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes:  00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an...

What Is an Info Product and How Can You Create One? | Ep. #234

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