In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time Stamped Show Notes: 
00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)?
00:38 – Affiliate marketers usually run advertorial from their microsites 
00:45 – Microsites can be a new blog
00:50 – The blog post can be about a story
01:00 – An advertorial is like a story or editorial with an ad in it
01:13 – An advertorial piece should be well written and trigger people’s emotions
01:31 – Eric shares a bed bug example of an advertorial
01:53 – Affiliate marketers put domains right into their advertorial
02:20 – In an advertorial, you integrate the solution and explain why it is the best solution
02:38 – Most advertorials from Facebook drive the most traffic
02:50 – Taboola and Outbrain can be options, but be careful using these platforms 
03:22 – Think about the long game
03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
04:11 – Go to SingleGrain.com/giveaway for multiple entries
04:25 – That’s it for today’s episode! 3 Key Points: 
Create an advertorial that is educational and evoke people’s emotions.
Links are inserted right into an advertorial—making it easy for readers access and buy your solution.
Be careful about where you link your advertorial; keep the long-term game in mind.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)?
</li> <li>00:38 – Affiliate marketers usually run advertorial from their microsites <ul> <li>00:45 – Microsites can be a new blog</li> <li>00:50 – The blog post can be about a story</li> </ul> </li> <li>01:00 – An advertorial is like a story or editorial with an ad in it</li> <li>01:13 – An advertorial piece should be well written and trigger people’s emotions</li> <li>01:31 – Eric shares a bed bug example of an advertorial</li> <li>01:53 – Affiliate marketers put domains right into their advertorial</li> <li>02:20 – In an advertorial, you integrate the solution and explain why it is the best solution</li> <li>02:38 – Most advertorials from Facebook drive the most traffic</li> <li>02:50 – <a href="https://www.taboola.com">Taboola</a> and <a href="https://www.outbrain.com">Outbrain</a> can be options, but be careful using these platforms <ul> <li>03:22 – Think about the long game</li> </ul> </li> <li>03:31 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:11 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>04:25 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Create an advertorial that is educational and evoke people’s emotions.</li> <li>Links are inserted right into an advertorial—making it easy for readers access and buy your solution.</li> <li>Be careful about where you link your advertorial; keep the long-term game in mind.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time...

What Is an Advertorial (And How Can You Use Them)? | Ep. #410

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9abb0abe-bfb8-44b5-9db5-b0d20071cc4d/transcript

Advertisement