In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention. Time Stamped Show Notes: 
00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It
00:36 – Account-based marketing makes you identify ideal prospects ahead of time
01:15 – Have an inbound SDR to look at the exact leads
01:33 – Infer is a software solution that can help determine which leads are your most valuable leads 
02:54 – You can spend your marketing effort towards responding and entertaining leads
03:16 – The cost of Infer depends on your size
03:24 – Lead forms work with 15-16 questions spread over a few pages
04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads
04:44 – Clearbit will show you information of people in your list
05:12 – Funnelholic’s experience with account-based marketing
05:44 – You don’t need quantity to make money—you need qualified leads
06:24 - That’s it for today’s episode! 3 Key Points: 
Account-based marketing is becoming more common, even though it’s been around for years.
Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond.
Focus on QUALITY leads—not the number of leads.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention. Time Stamped Show Notes: <ul> <li>00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It
</li> <li>00:36 – Account-based marketing makes you identify ideal prospects ahead of time</li> <li>01:15 – Have an inbound SDR to look at the exact leads</li> <li>01:33 – <a href="https://www.infer.com/">Infer</a> is a software solution that can help determine which leads are your most valuable leads <ul> <li>02:54 – You can spend your marketing effort towards responding and entertaining leads</li> <li>03:16 – The cost of <a href="https://www.infer.com/">Infer</a> depends on your size</li> </ul> </li> <li>03:24 – Lead forms work with 15-16 questions spread over a few pages</li> <li>04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads</li> <li>04:44 – <a href="https://clearbit.com/">Clearbit</a> will show you information of people in your list</li> <li>05:12 – <a href="http://www.funnelholic.com/">Funnelholic</a>’s experience with account-based marketing</li> <li>05:44 – You don’t need quantity to make money—you need qualified leads</li> <li>06:24 - That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Account-based marketing is becoming more common, even though it’s been around for years.</li> <li>Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond.</li> <li>Focus on QUALITY leads—not the number of leads.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the...

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

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