Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batal, and today we're going to talk about what I learned, what Eric learned from talking with Gary ve Social team. So and Neil can ask me questions. Yeah, so what did you learn? I'm going to start with that question because that any of the other contexts. We'll go with the context first. So the context was we were trying to Obviously, Gary ve does really well, it's social correct extremely well, so we wanted to part a lot of it is because his personality has nothing to do with his strategy. What happens is he talks a lot about his team. He's got a team of thirty people, right, and it's like they're always operating or social media just for all his content. It's nuts. That's a lot. It's a lot, right, So I just wanted to learn the inner workings of it because we want to make our operation more efficient, right, And so our team was down for it. We got in a room and then we talked to a person from the social team because I actually have a guy that used to work at Single Grain who now works as Gary Vee's copywriter. So that's my in, right, And so he made an introduction and I started talking to this guy and we said, hey, can you audit our stuff first before you get on the call. We got on a call for like about an hour or ninety minutes or so, and he was just saying, look the things that you guys are doing right now we were talking about this. You guys aren't posting natively to platforms you guys are just broadcasting right now. So it's like, you know, if you are going to do Instagram, your Instagram, like they look at my Instagram. It's like your Instagram doesn't make any sense. It's all over the place, right, And they're like, you have kind of define who you are first, but also you have to he recommended using carousels, like because carousels, when you scroll down, they pop up again, so you kind of get like a double or triple impression. Right, So these are kind of things that you know already, but it's good to have a reminder. And we could start with different channels because I can literally go all over the place right now. Okay, so's start with Instagram. Where do you learn for Instagram? Maybe we should start with the top one, so it's YouTube and LinkedIn, So let's go with LinkedIn first. LinkedIn what he said was, look, the old way was like not publishing that much. Like we actually got tips from you know, people that do well on LinkedIn's like, oh, you should only post like once or twice a week, right, they post like two times per day, and they use slide shares on LinkedIn too, because slideshair is owned by LinkedIn. So naturally makes sense to get my engagement. Lives do well, but Gary actually doesn't do lives. And they're also talking about hey on the link by them posting more on LinkedIn, they do better post more on LinkedIn. That is the takeaway on the LinkedIn side of things, and you SlideShare, So those two things, Okay, yep. Now on YouTube, some of it's subjective, but he's like, yeah, you know, making sure that you go for not only five minutes because we both used to do like four to five minute videos only. I don't do five minute videos on YouTube. I used to, but now it's like we're at ten minutes. But now you're saying, like, try to go even longer than that, right, because if you do a five minute video and they watch five minutes through, it's still better if you have a thirty minute video and they watch ten minutes, because ultimately it's they want more watch time. They don't care if you're completing or not. So that was like, Okay, we kind of know it, but it's like reinforcement, but it's not too long. I've tested all the way up to our lengths and it doesn't do well when you just keep going longer and longer, there's a point where it stops. I think you get the biggest bank for a buck somewhere in the ten minute range and then going for twenty thirty minutes is fine, but once you start going over that, there's not much of ROI yep. And then the other side of things is making sure that the content that we produce it's not all just. And also to go back on YouTube, you have to keep in mind the reason his longer video do well because it's like reality TV. Yep, it's exaction. Yeah. Yeah, the point is like the how to stuff like that's fine, but at the end of the day, like I think Gary B talked about this in one in the videos too, if you go to how to in the beginning, like now he's all just creative. Now it's just reality TV, right, and that tends to do better for him versus like all the tactical stuff. You and I were very tactical. Even this podcast is very tactical. Yeah, So I don't know if that's ever going to change as kind of who we are. So that, yeah, that's YouTube and then Facebook. Facebook, So actually we probably do the worst on Facebook. And he's like, yeah, Facebook is like really important for them. And so again it's posting natively like doing ten and eighty by ten eighty images, which is the same thing for Instagram and the lives work, but they don't really go live and older audience, so you have to know who you're posting, So you can't just repost the same stuff you put on Instagram because Instagram is a younger audience, but on Facebook you have to know that you're skewing tours like a forty plus audience. So that's really important again, posting natively, Yeah, that makes sense. Yeah, and the other's so Twitter Twitter, Okay, interesting thing about Twitter's Gary handles his own Twitter. He engages people. That's the only channel I think he doesn't. Nobody else manages that like for him, other channels other people managed, So he loves Twitter. Yeah. Also interesting thing that they said was Gary's content team to thirty people, they work like hard, they work overtime, they work beyond six And he says he's the agency. People leave six on the dot and he says the agency team. It's almost like a competition. He puts his agency marketing team versus him and he's like, yeah, they keep cycling through like different people, but like it never really works as if it's like separate. So I found that to be interesting. So his agency people, he doesn't use them for his own stuff. Yeah, basically his team is like a swat team, which makes sense, got it. Yeah? Yeah, because the agencyam has to be more generalists and work for all these different types of brands and companies. Yep, totally, that is about it. I mean the Instagram side. I mean we're gonna be using carousels, We're gonna be posting a lot more stories. Oh and I mean I would only post like once every couple weeks or so. I think they go like two to three times a day, so they post a lot. The frequency is crazy, so frequency for Instagram. They find that it's good if you post often. Yeah, but you're only going to post once a week. No, I've been posting once a week or twice out or wait that's opposite. That makes sense. Yeah, but again it takes a lot of work. So we spent like two hours yesterday just talking through what the plan looks like. And yeah, it's a lot of work. Yeah, it's a ton of work. He does an amazing job, and he's built in a great business because of it strong personal brand and that's what also helps him generate a lot of cash from book deals and speaking fees. Anyway, that is it for today. Our growth accelerator Mastermind is full for November in Beverly Hills, but our next one's coming in four months. You can register. If you want to grow your business faster, go to Marketing School the ioslash Live. That's live to fill out the applications the two step application, and don't forget to rate, review and subscribe to This podcast helps us grow and we'll see tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit markketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io Until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batal, and today we're going to talk about what I learned, what Eric learned from talking with Gary ve Social team. So and Neil can ask me questions. Yeah, so what did you learn? I'm going to start with that question because that any of the other contexts. We'll go with the context first. So the context was we were trying to Obviously, Gary ve does really well, it's social correct extremely well, so we wanted to part a lot of it is because his personality has nothing to do with his strategy. What happens is he talks a lot about his team. He's got a team of thirty people, right, and it's like they're always operating or social media just for all his content. It's nuts. That's a lot. It's a lot, right, So I just wanted to learn the inner workings of it because we want to make our operation more efficient, right, And so our team was down for it. We got in a room and then we talked to a person from the social team because I actually have a guy that used to work at Single Grain who now works as Gary Vee's copywriter. So that's my in, right, And so he made an introduction and I started talking to this guy and we said, hey, can you audit our stuff first before you get on the call. We got on a call for like about an hour or ninety minutes or so, and he was just saying, look the things that you guys are doing right now we were talking about this. You guys aren't posting natively to platforms you guys are just broadcasting right now. So it's like, you know, if you are going to do Instagram, your Instagram, like they look at my Instagram. It's like your Instagram doesn't make any sense. It's all over the place, right, And they're like, you have kind of define who you are first, but also you have to he recommended using carousels, like because carousels, when you scroll down, they pop up again, so you kind of get like a double or triple impression. Right, So these are kind of things that you know already, but it's good to have a reminder. And we could start with different channels because I can literally go all over the place right now. Okay, so's start with Instagram. Where do you learn for Instagram? Maybe we should start with the top one, so it's YouTube and LinkedIn, So let's go with LinkedIn first. LinkedIn what he said was, look, the old way was like not publishing that much. Like we actually got tips from you know, people that do well on LinkedIn's like, oh, you should only post like once or twice a week, right, they post like two times per day, and they use slide shares on LinkedIn too, because slideshair is owned by LinkedIn. So naturally makes sense to get my engagement. Lives do well, but Gary actually doesn't do lives. And they're also talking about hey on the link by them posting more on LinkedIn, they do better post more on LinkedIn. That is the takeaway on the LinkedIn side of things, and you SlideShare, So those two things, Okay, yep. Now on YouTube, some of it's subjective, but he's like, yeah, you know, making sure that you go for not only five minutes because we both used to do like four to five minute videos only. I don't do five minute videos on YouTube. I used to, but now it's like we're at ten minutes. But now you're saying, like, try to go even longer than that, right, because if you do a five minute video and they watch five minutes through, it's still better if you have a thirty minute video and they watch ten minutes, because ultimately it's they want more watch time. They don't care if you're completing or not. So that was like, Okay, we kind of know it, but it's like reinforcement, but it's not too long. I've tested all the way up to our lengths and it doesn't do well when you just keep going longer and longer, there's a point where it stops. I think you get the biggest bank for a buck somewhere in the ten minute range and then going for twenty thirty minutes is fine, but once you start going over that, there's not much of ROI yep. And then the other side of things is making sure that the content that we produce it's not all just. And also to go back on YouTube, you have to keep in mind the reason his longer video do well because it's like reality TV. Yep, it's exaction. Yeah. Yeah, the point is like the how to stuff like that's fine, but at the end of the day, like I think Gary B talked about this in one in the videos too, if you go to how to in the beginning, like now he's all just creative. Now it's just reality TV, right, and that tends to do better for him versus like all the tactical stuff. You and I were very tactical. Even this podcast is very tactical. Yeah, So I don't know if that's ever going to change as kind of who we are. So that, yeah, that's YouTube and then Facebook. Facebook, So actually we probably do the worst on Facebook. And he's like, yeah, Facebook is like really important for them. And so again it's posting natively like doing ten and eighty by ten eighty images, which is the same thing for Instagram and the lives work, but they don't really go live and older audience, so you have to know who you're posting, So you can't just repost the same stuff you put on Instagram because Instagram is a younger audience, but on Facebook you have to know that you're skewing tours like a forty plus audience. So that's really important again, posting natively, Yeah, that makes sense. Yeah, and the other's so Twitter Twitter, Okay, interesting thing about Twitter's Gary handles his own Twitter. He engages people. That's the only channel I think he doesn't. Nobody else manages that like for him, other channels other people managed, So he loves Twitter. Yeah. Also interesting thing that they said was Gary's content team to thirty people, they work like hard, they work overtime, they work beyond six And he says he's the agency. People leave six on the dot and he says the agency team. It's almost like a competition. He puts his agency marketing team versus him and he's like, yeah, they keep cycling through like different people, but like it never really works as if it's like separate. So I found that to be interesting. So his agency people, he doesn't use them for his own stuff. Yeah, basically his team is like a swat team, which makes sense, got it. Yeah? Yeah, because the agencyam has to be more generalists and work for all these different types of brands and companies. Yep, totally, that is about it. I mean the Instagram side. I mean we're gonna be using carousels, We're gonna be posting a lot more stories. Oh and I mean I would only post like once every couple weeks or so. I think they go like two to three times a day, so they post a lot. The frequency is crazy, so frequency for Instagram. They find that it's good if you post often. Yeah, but you're only going to post once a week. No, I've been posting once a week or twice out or wait that's opposite. That makes sense. Yeah, but again it takes a lot of work. So we spent like two hours yesterday just talking through what the plan looks like. And yeah, it's a lot of work. Yeah, it's a ton of work. He does an amazing job, and he's built in a great business because of it strong personal brand and that's what also helps him generate a lot of cash from book deals and speaking fees. Anyway, that is it for today. Our growth accelerator Mastermind is full for November in Beverly Hills, but our next one's coming in four months. You can register. If you want to grow your business faster, go to Marketing School the ioslash Live. That's live to fill out the applications the two step application, and don't forget to rate, review and subscribe to This podcast helps us grow and we'll see tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit markketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io Until next time. Class dismissed