In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Does Leverage Actually Mean?
[00:46] Capital is the first and most commonly known leverage.
[00:55] Labor is a powerful type of leverage; hire people better than you.
[01:27] Why code and software are considered the third type of leverage.
[01:39] Content is king: Media is the fourth and newest type of leverage.
[02:12] Hear why Neil believes media is the hardest thing for companies to get right.
[02:58] How the Kardashians have effectively leveraged media to build an empire.
[03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. 
[03:54] If people know who you are, you will have a better shot at success.
[04:04] Other examples of great brand builders like Gary V and Tim Ferriss.
[05:06] Whatever you can, focus on the media.
[05:34] That’s it for today!
[05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:



AngelList

NavalKardashiansKylie Cosmetics Alexandria Ocasio-Cortez on TwitterDonald Trump on Twitter Arnold Schwarzenegger

Gary VaynerchukCrushing It!

Wine Library:

Tim FerrissThe 4-Hour WorkweekLogan Paul



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: What Does Leverage Actually Mean?</li> <li>[00:46] Capital is the first and most commonly known leverage.</li> <li>[00:55] Labor is a powerful type of leverage; hire people better than you.</li> <li>[01:27] Why code and software are considered the third type of leverage.</li> <li>[01:39] Content is king: Media is the fourth and newest type of leverage.</li> <li>[02:12] Hear why Neil believes media is the hardest thing for companies to get right.</li> <li>[02:58] How the Kardashians have effectively leveraged media to build an empire.</li> <li>[03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. </li> <li>[03:54] If people know who you are, you will have a better shot at success.</li> <li>[04:04] Other examples of great brand builders like Gary V and Tim Ferriss.</li> <li>[05:06] Whatever you can, focus on the media.</li> <li>[05:34] That’s it for today!</li> <li>[05:34] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://angel.co/">AngelList</a> <a href="https://nav.al/">Naval</a> <a href="https://www.eonline.com/shows/kardashians">Kardashians</a> <a href="https://www.kyliecosmetics.com/">Kylie Cosmetics </a> <a href="https://twitter.com/AOC?ref_src=twsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor">Alexandria Ocasio-Cortez on Twitter</a> <a href="https://twitter.com/realDonaldTrump?ref_src=twsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor">Donald Trump on Twitter</a> <a href="http://www.schwarzenegger.com/"> Arnold Schwarzenegger</a> <a href="https://www.garyvaynerchuk.com/">Gary Vaynerchuk</a> <a href="https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676">Crushing It!</a> <a href="https://winelibrary.com/">Wine Library:</a> <a href="https://tim.blog/">Tim Ferriss</a> <a href="https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357">The 4-Hour Workweek</a> <a href="https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg">Logan Paul</a>   Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers...

What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9444ae0c-3243-4c31-b8a0-b0d2002c9d90/transcript

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