Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Rik Sue and I'm Neil Batel, and today we're going to talk about what boosts the a Facebook post actually does. So I guess I can speak to this a little bit because IVE spoken to it in the past, but basically what we try to do, what we get from boosting a post is we're getting more emails. Actually, so we even though we boost a post, which means the objective is around a page post engagement, which means it's targeting likes, it's targeting shares, it's targeting comments. We find that when we boost a post, it makes it easy for us to test new content. You know, we're going to use Facebook insights, see what is doing well, what has over a three to four percent engagement rate, and then we're going to boost it. And if we've boost it and it does well there, then we're going to put more AD dollars behind that specific piece of content, and we're going to try to scale it out. And what I'm interested in when I'm doing content is I'm interested in collecting more emails. So what I'll do is I'll go into the Facebook Ads Manager and I'll look at whatever I boosted and see if it actually collected emails and an acceptable cost per acquisition or CPA, and then from there, I'm going to say, Okay, I'm going to make try to make twenty or maybe fifteen different adsets, spend five dollars on each one, and then scale it out from there. But basically, in a nutshell, for me, boosting a post is basically just getting more engagements. Initially and then trying to see if we're collecting emails at a good CPA, and then from there trying to figure out if we can actually make an ad campaign from it. Neil, I don't really like boosting Facebook posts. It does work to some extent. I prefer buying fans. One thing you could end up doing if you're boosting Facebook posts make sure whatever the post you're boosting has email captures on that page. And also make it where they can just email authenticate in with just Facebook button, like, because they're already logged into Facebook, so using a Facebook off versus making them type in the name of email. If you do that, I found that you can get quite a bit of emails from Facebook and then just keep remarketing to them in general. I know Eric's a huge fan of it. If you're going to spend money on Facebook, spend it going to the landing page, or spend it going directly to getting more fans, right, because if you get more fans, and if you look at my fan page you'll see it I bought over like four or five hundred thousand fans works well. I can get over two hundred thousand visitors a month from Facebook. I hate the concept of boosting posts. The only time I've seen people really successfully do it on a consistent basis and make it profitable is when they boost take all those people, remarket them because now they've read your content, and then send them from remarketing to a paid landing page like where you're selling them something or squeezing them on something. I found that to work well too. Yep. That's one of the primary things that we do when it comes to boosting. I mean, especially considering we've done a lot of live videos. So what we do with those live audiences, we will boost them and then we'll make a retargeting audience off those videos anybody that's watched ten seconds or so, and then we're gonna retarget those people, try to get them further down the funnel. So really, I think at the end of the day, it's really about figuring out what works best for you. We have some clients there's a big grocery chain on the East Coast. They are all about boosting posts because they're showing pictures of food all the time, and that stuff does well on Facebook. People love that stuff, and you know, to me, it's it's mind boggling because their goal is just really engagements at the end of the day. And it's fine. You know, they're a big grocery chain, so they're willing to spend that kind of money for you know, quote unquote branding so brilliant. I mean, depends on the stage of your company, what you're trying to do, who you're trying to reach exactly. But you know, we'll leave that to you to figure out. And Neil has you know, Neil has a way that's working really well for him. And I think certainly the value of a Facebook live uh Facebook like has gone up a lot just because you have the ability to go live to this audience. And he has a lot of traffic coming back to his site. So I think that's I don't think there's much more to add around this. Neil, Do you have anything Nope? All right, that's it for today. We will see you all tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Rik Sue and I'm Neil Batel, and today we're going to talk about what boosts the a Facebook post actually does. So I guess I can speak to this a little bit because IVE spoken to it in the past, but basically what we try to do, what we get from boosting a post is we're getting more emails. Actually, so we even though we boost a post, which means the objective is around a page post engagement, which means it's targeting likes, it's targeting shares, it's targeting comments. We find that when we boost a post, it makes it easy for us to test new content. You know, we're going to use Facebook insights, see what is doing well, what has over a three to four percent engagement rate, and then we're going to boost it. And if we've boost it and it does well there, then we're going to put more AD dollars behind that specific piece of content, and we're going to try to scale it out. And what I'm interested in when I'm doing content is I'm interested in collecting more emails. So what I'll do is I'll go into the Facebook Ads Manager and I'll look at whatever I boosted and see if it actually collected emails and an acceptable cost per acquisition or CPA, and then from there, I'm going to say, Okay, I'm going to make try to make twenty or maybe fifteen different adsets, spend five dollars on each one, and then scale it out from there. But basically, in a nutshell, for me, boosting a post is basically just getting more engagements. Initially and then trying to see if we're collecting emails at a good CPA, and then from there trying to figure out if we can actually make an ad campaign from it. Neil, I don't really like boosting Facebook posts. It does work to some extent. I prefer buying fans. One thing you could end up doing if you're boosting Facebook posts make sure whatever the post you're boosting has email captures on that page. And also make it where they can just email authenticate in with just Facebook button, like, because they're already logged into Facebook, so using a Facebook off versus making them type in the name of email. If you do that, I found that you can get quite a bit of emails from Facebook and then just keep remarketing to them in general. I know Eric's a huge fan of it. If you're going to spend money on Facebook, spend it going to the landing page, or spend it going directly to getting more fans, right, because if you get more fans, and if you look at my fan page you'll see it I bought over like four or five hundred thousand fans works well. I can get over two hundred thousand visitors a month from Facebook. I hate the concept of boosting posts. The only time I've seen people really successfully do it on a consistent basis and make it profitable is when they boost take all those people, remarket them because now they've read your content, and then send them from remarketing to a paid landing page like where you're selling them something or squeezing them on something. I found that to work well too. Yep. That's one of the primary things that we do when it comes to boosting. I mean, especially considering we've done a lot of live videos. So what we do with those live audiences, we will boost them and then we'll make a retargeting audience off those videos anybody that's watched ten seconds or so, and then we're gonna retarget those people, try to get them further down the funnel. So really, I think at the end of the day, it's really about figuring out what works best for you. We have some clients there's a big grocery chain on the East Coast. They are all about boosting posts because they're showing pictures of food all the time, and that stuff does well on Facebook. People love that stuff, and you know, to me, it's it's mind boggling because their goal is just really engagements at the end of the day. And it's fine. You know, they're a big grocery chain, so they're willing to spend that kind of money for you know, quote unquote branding so brilliant. I mean, depends on the stage of your company, what you're trying to do, who you're trying to reach exactly. But you know, we'll leave that to you to figure out. And Neil has you know, Neil has a way that's working really well for him. And I think certainly the value of a Facebook live uh Facebook like has gone up a lot just because you have the ability to go live to this audience. And he has a lot of traffic coming back to his site. So I think that's I don't think there's much more to add around this. Neil, Do you have anything Nope? All right, that's it for today. We will see you all tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School