In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 
00:28 – Today’s topic: What is churn and how to reduce it?
00:35 – Churn is a metric number
00:42 – Churn = customers you are losing per month divided by all your customers
00:55 – Neil’s experience with churn 
01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn
02:14 – Churn of 2% or under is acceptable
02:38 – It’s difficult to scale a business with 5% churn
03:10 – Conduct a survey to your audience to know what’s wrong
03:35 – Neil’s tactics to reduce churn 
03:50 – Yearly subscriptions
04:41 – Put invoices on the dashboard
05:11 – Find out what people love about your product
06:17 – Figure out what metrics are important to you or to the users
06:28 – Qualaroo and Google Analytics
07:14 –  One Key Metric
07:31 – Dunning
07:41 – Churn Buster
07:58 – Use Visa and Master Card updater
08:39 – Pausing or stopping a subscription and restarting again
09:18 – That’s it for today’s episode! 3 Key Points: 
Remember to ask your customers for their feedback.
Know what people love about your product or service.
Know what metrics are important for your business. Resources Mentioned: 
Qualaroo and Google Analytics – Tools you can use to identify your metrics
 One Key Metric – Josh Elman’s post
Churn Buster – Tool you can use to limit dunning

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: What is churn and how to reduce it?
</li> <li>00:35 – Churn is a metric number</li> <li>00:42 – Churn = customers you are losing per month divided by all your customers</li> <li>00:55 – Neil’s experience with churn <ul> <li>01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn</li> <li>02:14 – Churn of 2% or under is acceptable</li> <li>02:38 – It’s difficult to scale a business with 5% churn</li> </ul> </li> <li>03:10 – Conduct a survey to your audience to know what’s wrong</li> <li>03:35 – Neil’s tactics to reduce churn <ul> <li>03:50 – Yearly subscriptions</li> <li>04:41 – Put invoices on the dashboard</li> <li>05:11 – Find out what people love about your product</li> <li>06:17 – Figure out what metrics are important to you or to the users</li> <li>06:28 – <a href="https://qualaroo.com/">Qualaroo</a> and <a href="https://analytics.google.com/">Google Analytics</a>
</li> </ul> </li> <li>07:14 – <a href="https://medium.com/@joshelman/the-only-metric-that-matters-ab24a585b5ea#.xtr902e4g"> One Key Metric</a>
</li> <li>07:31 – Dunning</li> <li>07:41 – <a href="https://churnbuster.io/">Churn Buster</a>
</li> <li>07:58 – Use Visa and Master Card updater</li> <li>08:39 – Pausing or stopping a subscription and restarting again</li> <li>09:18 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Remember to ask your customers for their feedback.</li> <li>Know what people love about your product or service.</li> <li>Know what metrics are important for your business.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://qualaroo.com/">Qualaroo</a> and <a href="https://analytics.google.com/">Google Analytics</a> – Tools you can use to identify your metrics</li> <li>
<a href="https://medium.com/@joshelman/the-only-metric-that-matters-ab24a585b5ea#.xtr902e4g"> One Key Metric</a> – Josh Elman’s post</li> <li>
<a href="https://churnbuster.io/">Churn Buster</a> – Tool you can use to limit dunning</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics...

What Churn Is and How to Reduce It | Ep. #69

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/72520322-484a-48de-8022-b0d20086f911/transcript

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