In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
[00:55] Reasons that digital media companies are declining.
[01:53] Why do we recommend monetizing a product or service, not media?
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
[04:29] Ways to increase profit margins using equity.
[04:57] Why it’s the size of your market, not your audience, that matters.
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



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Vice
BuzzFeed News




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.</li>
<li>
[00:55] Reasons that digital media companies are declining.</li>
<li>
[01:53] Why do we recommend monetizing a product or service, not media?</li>
<li>
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.</li>
<li>
[04:29] Ways to increase profit margins using equity.</li>
<li>
[04:57] Why it’s the size of your market, not your audience, that matters.</li>
<li>
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://www.vice.com/">Vice</a></li>
<li><a href="https://www.buzzfeednews.com/">BuzzFeed News</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
<li> </li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Join us as we discuss why this is happening, what we think these companies could have done differently, and more!

What BuzzFeed and Vice's Declines Tells You About Media Businesses

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/530a993c-bb7e-49b4-bb7a-b0d10177241a/transcript

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