In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.  Time Stamped Show Notes: 
00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
00:37 – You get less text in mobile because of its limitations
00:50 – Mobile costs are cheaper
01:15 – You’ll see less snippets or other information with mobile ads
01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
02:07 – “You have to tailor for experience”
02:18 – Have a responsive design and test how it looks on different devices
02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 
02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:28 – That’s it for today’s episode! 3 Key Points: 
When creating ads, consider the devices that your customers use often.
Test the ads on EVERY device to fine-tune the experience.
Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
</li> <li>00:37 – You get less text in mobile because of its limitations</li> <li>00:50 – Mobile costs are cheaper</li> <li>01:15 – You’ll see less snippets or other information with mobile ads</li> <li>01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device</li> <li>02:07 – “You have to tailor for experience”</li> <li>02:18 – Have a responsive design and test how it looks on different devices</li> <li>02:40 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>02:52 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>02:28 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>When creating ads, consider the devices that your customers use often.</li> <li>Test the ads on EVERY device to fine-tune the experience.</li> <li>Keep in mind the limitations in place with mobile ads, especially when it comes to your text.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.  Time...

What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

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