In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes: 
00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)?
00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails
01:04 – There are also some ads above your email inbox and when you click on your Gmail
01:15 – You can target specific keywords and be creative with Gmail ads
01:27 – Neil has been using Gmail ads for awhile 
01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords
01:42 – Conversions with Google search list is much higher for Neil
01:46 – Gmail is much cheaper though
02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads
02:30 – You can target specific people with Gmail ads, too
02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up
03:02 – Neil finds Gmail ads working well for B2B rather than B2C
03:50 – You can test it first
04:00 – Neil has a blog about Gmail ads and Eric has one on Single Grain
04:10 – That’s it for today’s episode! 3 Key Points: 
Targeting specific keywords can be done through Gmail Ads.
Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel.
Test every campaign that you do and track your conversion rate to see if it’s worth it. 

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)?
</li> <li>00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails</li> <li>01:04 – There are also some ads above your email inbox and when you click on your Gmail</li> <li>01:15 – You can target specific keywords and be creative with Gmail ads</li> <li>01:27 – Neil has been using Gmail ads for awhile <ul> <li>01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords</li> </ul> </li> <li>01:42 – Conversions with Google search list is much higher for Neil</li> <li>01:46 – Gmail is much cheaper though</li> <li>02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads</li> <li>02:30 – You can target specific people with Gmail ads, too</li> <li>02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up</li> <li>03:02 – Neil finds Gmail ads working well for B2B rather than B2C</li> <li>03:50 – You can test it first</li> <li>04:00 – Neil has a blog about Gmail ads and Eric has one on <a href="https://www.singlegrain.com/">Single Grain</a>
</li> <li>04:10 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Targeting specific keywords can be done through Gmail Ads.</li> <li>Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel.</li> <li>Test every campaign that you do and track your conversion rate to see if it’s worth it. </li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes:  00:27 – Today’s topic: What Are...

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

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