In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps. Time Stamped Show Notes: 
00:27 – Today’s topic: What Apple Search Ads Are
00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search 
00:49 – You’ll have a sponsored ad on top of that and people can click through
00:57 – The goal is to get more installs
01:13 – Eric has been testing this for quite some time
01:17 – The average cost per install or CPI has been getting higher over the years
01:37 – If you have an app you want to push, this is one of the ways to do it
01:51 – Neil has also tried this and it works if your app has a decent rating 
02:13 – The rating should be from a good number of people
02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create 
02:59 – It is too expensive
03:15 – It might worth a shot for your business—so try it
03:26 – That’s it for today’s episode! 3 Key Points: 
You can bid on a specific keyword to call up your app on the App store.
Your app needs decent ratings for the search ads to work well.
Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Apple Search Ads Are
</li> <li>00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search <ul> <li>00:49 – You’ll have a sponsored ad on top of that and people can click through</li> </ul> </li> <li>00:57 – The goal is to get more installs</li> <li>01:13 – Eric has been testing this for quite some time</li> <li>01:17 – The average cost per install or CPI has been getting higher over the years</li> <li>01:37 – If you have an app you want to push, this is one of the ways to do it</li> <li>01:51 – Neil has also tried this and it works if your app has a decent rating <ul> <li>02:13 – The rating should be from a good number of people</li> </ul> </li> <li>02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create <ul> <li>02:59 – It is too expensive</li> </ul> </li> <li>03:15 – It might worth a shot for your business—so try it</li> <li>03:26 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>You can bid on a specific keyword to call up your app on the App store.</li> <li>Your app needs decent ratings for the search ads to work well.</li> <li>Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps. Time Stamped Show Notes: ...

What Are Apple Search Ads? | Ep. #265

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