What All Bestselling Book Launches Have in Common

In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
• [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
• [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
• [01:54] The Lindy Effect and the importance of having a book that stands the test of time.
• [02:32] Why Neil wouldn’t write a book again.
• [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
• [04:13] That’s it for today!
• [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

Michael Bungay Stanier

Leveling Up

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