Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about what a marketing nurture sequence is and what you should be putting into it. So, a nurture sequence actually is something that you have as part of your marketing funnel. You can call it, you know, marketing automation. But a nurture sequence is going to allow you to talk to people over time, give them value. Right, just because somebody opted into your email list first, So let me back up a second. Somebody opt into your email lists, and then afterwards what happens, Right, most people aren't going to buy on the first shot. So what you have to do is you have to nurture these people. You have to continue to give them value. Maybe you know, one of the things I've heard from a couple of people is you give them four things of value, and you might have a light ask. The nurture sequence is going to continue to, you know, build a relationship with the people on your email list. That way, when they're ready to buy, they can come forward to you. So, Neil, what does your nurture sequence look like? Sure, my nurture sequence is you opt in. I then try to get you to join a webinar. From there, I try to get you to watch it to our webinar. And the reason being is that way I build an emotional connection with you. So that way we build a relationship. You get to know me, I get to know you. I try to help you out for free, you gain some value. Then after you've gone some value, then I pitch you on buying products and services that are a lower price points, like a thousand bucks, and then from there I try to get you to become a lead, and the leads will, let's say, we'll sell them money from five to ten thousand dollars a month in reoccurring packages. The Nurture sequence I put together about a year or two ago. So because I've had so many podcast episodes for growth everywhere, these stories are evergreen, so they fundamentally will stick forever. Because Neil story, you know, his starting out story is never going to change. So I put a lot of these in there, right. So one of the titles I have in there is how Neo Patel spent thirty thousand dollars on a piece of content and gave it away for free. And you just continue to have, you know, stories like this with good headlines, such as how Derek Halpern you know, built his email as a three hundred thousand people. But people on my list, they're interested in growing their business, they're interested in marketing. So I'm just going to keep sharing this stuff over and over. And I've recorded well over two hundred episodes now, so why not why don't I just keep sharing this content and every now and then, I might you know, push them into a webinar. I might say, hey, like, you know, check out some of our case studies too. But you know, sometimes our sales cycle might take two years. For example, it took one of our clients, our current clients, two years to sign on with us. And that's what a nurture sequence can do for you. And what's good now is we actually did this a couple of weeks ago. We had our funnel nurture sequence audited. What we're able to do with DRIP now basically will allow us to people in an email. So what we do is we have a certain segment of important email. So you know, the webinars are really important to us, and driving people to case studies is really important to us. And we have a second webinar that's really important to us too. So we make a list of our most important emails. Because most nurture sequences are only going to send these emails once and then people will never see it again. So what we do now is people opt in. Then we're going to push them the same email over and over for you know, the first month or so, and it's going to be the same content it's going to be different subject lines, but it's gonna be the same content. So this is this is something that Frank Kerrent does and then afterwards, after they click on it, they open it, they're going to be moved to the next one, and they're gonna be sent the same email over and over and over for five times, and then it's going to move to the next one, and we keep doing that over and over until they see all of our important emails. That way, you know, we're going to see more conversions for our most important thing. So for example, Neil's trying to drive his advanced marketing program, or he's trying to drive more consultation leads. Doing something like this is going to allow him to do that. If you want to access to drip, you can go to Growth Everywhere dot com slash drip. Neil. The biggest thing that I learned when it comes to creating nurture sequences, and I let this from Brand Kerrent. I would always think that you have to have the best copy. It's not about having the best copy. And don't get me wrong, I'm not saying that means you can write crap copy. But what I did learn from him this was my most important lesson was it's all about the sequences and figure out where the holes are. So with your nursure sequence, if someone doesn't open up the email, what would you send up? Or if they open up and they click and they don't buy, what do you send them? Right, it's all about figuring out what to send where and that will have a bigger impact on your revenue than if you focus on optimizing the copy. And the approach you should tape with your nurture sequence is always figure out the holes realms if they don't click, oralms, if they don't do this, oralms, if they don't buy, then what should you send them? That's how you nurture them the correct way because you're segmenting. And then from there, once that part's all fine tuned, then you focus on adjusting the copy, the headlines or the subject lines, the email copy, the link tex, the cta, et cetera to optimize your revenue at the end. But don't worry too much about optimizing the copy until get your sequence right where you're nurturing people and you're segmenting them and you're pretty much plugging all the potential holes. I think you might be able to YouTube this. But Frank Current's done some webinars on contingencies, so this is basically what Neil's talking about. So check out YouTube. Put in Frank Current that's k r N Current Contingencies and you might be able to find one of his webinars. There's no guarantee, but hopefully you can. You can pick that up. On my side. When it comes to marketing nurture sequences, I don't think there's much more to add around that. What I would also recommend is checking out some of Russell Brunson's stuff too. He's got some good stuff around marketing automation and marketing nurture sequences. So that's it for today's episode of Marketing School. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about what a marketing nurture sequence is and what you should be putting into it. So, a nurture sequence actually is something that you have as part of your marketing funnel. You can call it, you know, marketing automation. But a nurture sequence is going to allow you to talk to people over time, give them value. Right, just because somebody opted into your email list first, So let me back up a second. Somebody opt into your email lists, and then afterwards what happens, Right, most people aren't going to buy on the first shot. So what you have to do is you have to nurture these people. You have to continue to give them value. Maybe you know, one of the things I've heard from a couple of people is you give them four things of value, and you might have a light ask. The nurture sequence is going to continue to, you know, build a relationship with the people on your email list. That way, when they're ready to buy, they can come forward to you. So, Neil, what does your nurture sequence look like? Sure, my nurture sequence is you opt in. I then try to get you to join a webinar. From there, I try to get you to watch it to our webinar. And the reason being is that way I build an emotional connection with you. So that way we build a relationship. You get to know me, I get to know you. I try to help you out for free, you gain some value. Then after you've gone some value, then I pitch you on buying products and services that are a lower price points, like a thousand bucks, and then from there I try to get you to become a lead, and the leads will, let's say, we'll sell them money from five to ten thousand dollars a month in reoccurring packages. The Nurture sequence I put together about a year or two ago. So because I've had so many podcast episodes for growth everywhere, these stories are evergreen, so they fundamentally will stick forever. Because Neil story, you know, his starting out story is never going to change. So I put a lot of these in there, right. So one of the titles I have in there is how Neo Patel spent thirty thousand dollars on a piece of content and gave it away for free. And you just continue to have, you know, stories like this with good headlines, such as how Derek Halpern you know, built his email as a three hundred thousand people. But people on my list, they're interested in growing their business, they're interested in marketing. So I'm just going to keep sharing this stuff over and over. And I've recorded well over two hundred episodes now, so why not why don't I just keep sharing this content and every now and then, I might you know, push them into a webinar. I might say, hey, like, you know, check out some of our case studies too. But you know, sometimes our sales cycle might take two years. For example, it took one of our clients, our current clients, two years to sign on with us. And that's what a nurture sequence can do for you. And what's good now is we actually did this a couple of weeks ago. We had our funnel nurture sequence audited. What we're able to do with DRIP now basically will allow us to people in an email. So what we do is we have a certain segment of important email. So you know, the webinars are really important to us, and driving people to case studies is really important to us. And we have a second webinar that's really important to us too. So we make a list of our most important emails. Because most nurture sequences are only going to send these emails once and then people will never see it again. So what we do now is people opt in. Then we're going to push them the same email over and over for you know, the first month or so, and it's going to be the same content it's going to be different subject lines, but it's gonna be the same content. So this is this is something that Frank Kerrent does and then afterwards, after they click on it, they open it, they're going to be moved to the next one, and they're gonna be sent the same email over and over and over for five times, and then it's going to move to the next one, and we keep doing that over and over until they see all of our important emails. That way, you know, we're going to see more conversions for our most important thing. So for example, Neil's trying to drive his advanced marketing program, or he's trying to drive more consultation leads. Doing something like this is going to allow him to do that. If you want to access to drip, you can go to Growth Everywhere dot com slash drip. Neil. The biggest thing that I learned when it comes to creating nurture sequences, and I let this from Brand Kerrent. I would always think that you have to have the best copy. It's not about having the best copy. And don't get me wrong, I'm not saying that means you can write crap copy. But what I did learn from him this was my most important lesson was it's all about the sequences and figure out where the holes are. So with your nursure sequence, if someone doesn't open up the email, what would you send up? Or if they open up and they click and they don't buy, what do you send them? Right, it's all about figuring out what to send where and that will have a bigger impact on your revenue than if you focus on optimizing the copy. And the approach you should tape with your nurture sequence is always figure out the holes realms if they don't click, oralms, if they don't do this, oralms, if they don't buy, then what should you send them? That's how you nurture them the correct way because you're segmenting. And then from there, once that part's all fine tuned, then you focus on adjusting the copy, the headlines or the subject lines, the email copy, the link tex, the cta, et cetera to optimize your revenue at the end. But don't worry too much about optimizing the copy until get your sequence right where you're nurturing people and you're segmenting them and you're pretty much plugging all the potential holes. I think you might be able to YouTube this. But Frank Current's done some webinars on contingencies, so this is basically what Neil's talking about. So check out YouTube. Put in Frank Current that's k r N Current Contingencies and you might be able to find one of his webinars. There's no guarantee, but hopefully you can. You can pick that up. On my side. When it comes to marketing nurture sequences, I don't think there's much more to add around that. What I would also recommend is checking out some of Russell Brunson's stuff too. He's got some good stuff around marketing automation and marketing nurture sequences. So that's it for today's episode of Marketing School. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School