In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.

Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
• (00:30) Example of a company using unconventional marketing strategies
• (01:55) Discussing the effectiveness of unconventional marketing tactics
• (02:58) The impact of owning a luxury car on business and recruiting
• (05:00) The importance of long-tail keywords in SEO
• (09:35) Focusing on revenue-generating traffic in SEO campaigns
• (10:16) Implementing programmatic SEO for higher conversions
• (10:41) How to grow your followers in 2024
• (11:11) The importance of consistently creating content on social media platforms
• (11:48) The ideal number of posts per day on different social networks
• (12:56) Using Twitter as a testing bed for content engagement
• (13:35) Growing followers by being interested or doing interesting things
• (14:32) The benefits of interviewing influential people for content
• (15:35) Treating each YouTube video as a seedling for long-term growth
• (16:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu