In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
[00:50] Titles are key, which is why they titled this episode as such.
[01:04] Neil tries to avoid Southwest, because he finds they are always delayed.
[01:40] Eric’s last Southwest flight was delayed and problematic.
[02:10] When Southwest first launched, they focused on serving three cities in Texas.
[02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
[02:44] The lesson here is to niche down at first.
[02:54] Southwest has a hub and spoke model of business.
[03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
[04:15] You can either be efficient or offer exceptional service, but you can’t have both.
[05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
[05:45] Optimize for efficiency, but allow for mistakes/refunds.
[06:15] Think of your business as a funnel and check for leaks.
[06:42] That’s it for today!
[06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
</li> <li>[00:50] Titles are key, which is why they titled this episode as such.</li> <li>[01:04] Neil tries to avoid <a href="https://www.southwest.com/">Southwest</a>, because he finds they are always delayed.</li> <li>[01:40] Eric’s last Southwest flight was delayed and problematic.</li> <li>[02:10] When Southwest first launched, they focused on serving three cities in Texas.</li> <li>[02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.</li> <li>[02:44] The lesson here is to niche down at first.</li> <li>[02:54] Southwest has a hub and spoke model of business.</li> <li>[03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.</li> <li>[04:15] You can either be efficient or offer exceptional service, but you can’t have both.</li> <li>[05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.</li> <li>[05:45] Optimize for efficiency, but allow for mistakes/refunds.</li> <li>[06:15] Think of your business as a funnel and check for leaks.</li> <li>[06:42] That’s it for today!</li> <li>[06:48] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once...

Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4fce238c-1fe9-445a-a0b5-b0d2005a49ef/transcript

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