In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
• [00:44] The Guardian article that sparked today’s episode.
• [01:45] Long-term implications of these kinds of tactics with the growth of AI.
• [02:27] How data is being used to change people's perceptions.
• [03:48] Manipulation is ever-present in media and marketing; what can you learn?
• [05:04] Awareness and positivity in the advertising space.
• [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Donald Trump
• The Guardian
• 'One Year Inside Trump's Monumental Campaign'
• Bloomberg

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• Twitter @ericosiu

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