In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: 
00:27 – Today’s topic: Tools That Make Paid Advertising Easier
00:39 – Neil suggests using Google and Facebook’s own tools 
01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want
01:30 – You can set different audiences with Facebook Insights
01:37 – Google has their Display Planner and Keyword Planner as well
01:48 – Neil likes AdHawk which lets him see what’s happening through his phone
01:59 – Adbeat looks at the trend in advertising spend
02:35 – AdStage gives you insights on all your paid advertising channels
02:46 – There are some Slack tools for paid advertising
03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 
03:57 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode! 3 Key Points: 
Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them.
Leverage free tools to track all your paid advertising channels.
Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Tools That Make Paid Advertising Easier
</li> <li>00:39 – Neil suggests using Google and Facebook’s own tools <ul> <li>01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use <a href="https://adespresso.com">AdEspresso</a> if you really want</li> </ul> </li> <li>01:30 – You can set different audiences with <a href="https://www.facebook.com/business/news/audience-insights">Facebook Insights</a>
</li> <li>01:37 – Google has their <a href="https://adwords.google.com/home/tools/display-planner">Display Planner</a> and <a href="https://adwords.google.com/home/tools/keyword-planner/">Keyword Planner</a> as well</li> <li>01:48 – Neil likes <a href="https://www.tryadhawk.com/">AdHawk</a> which lets him see what’s happening through his phone</li> <li>01:59 – <a href="http://www.adbeat.com/">Adbeat</a> looks at the trend in advertising spend</li> <li>02:35 – <a href="https://www.adstage.io/">AdStage</a> gives you insights on all your paid advertising channels</li> <li>02:46 – There are some <a href="https://slack.com/">Slack</a> tools for paid advertising</li> <li>03:15 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>03:57 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>04:00 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them.</li> <li>Leverage free tools to track all your paid advertising channels.</li> <li>Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore!</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: ...

Tools That Make Paid Advertising Easier | Ep. #392

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