In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google
• [00:35] People like using web addresses that stick to the format “blog.domain.com”
• [01:08] Eric and Neil believe this is a mistake.
• [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased.
• [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them.
• [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly.
• [03:45] You have to make sure you have an excel sheet your engineers can follow.
• [04:50] Go post by post when moving everything.
• [05:00] This is also an opportunity to update and delete content.
• [05:15] Make sure all your info is up to date.
• [05:22] That’s it for today!
• [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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