Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time Today. And we're going to talk about this is where the future of course creating is going. So I'll start this one off a little bit. I just finished a cohort for a company that I invested in called Mavin, and they have a This is the second cohort and there are a lot of amazing teachers in there. I think there are maybe like eighty teachers or so. The first cohort had people like Anthony Pompoliano, so big crypto guy, Sean Perry who's part of my first million podcasts. And my cohort had Kat Cole, who used to be the president of kind of focus Brands, which had like Hooters, you know, Auntie Anne's, you know all those brands, and so it was kind of a star studded list of course creators. And the thing I want to call out really two things that stick out to me for the future of not just course creating, but I think education in general. And just to back up a second, MAVIN is kind of this new cohort based course program that's founded by the one of the co founders of You to Me, which is Goggin, and one of the co founders of all MBA, which is Seth Godin's program. Right, So, I didn't think there would be a lot for me to learn given my background in online education that's where I come from. I've seen launches, I've seen kind of the subscription what I've seen everything right, and so has Neil, So I say we have a pretty good background here. But I was pleasantly surprised when I went in to learn about how to make a cohort based course, and one of cohort based courses is you have like a group of students, right, Basically you're creating a little community of people and you're constantly engaging with them, right. And so the first thing I would say is, I think the future of education or course creation must have an element of community inside. Because community, whether you have a coach or a trainer that's following up with everyone every single week and it's higher touch. You can actually charge a premium on that, whether it's a couple thousand dollars or ten to fifteen thousand dollars plus, right, depends on kind of who's teaching it. So I think community will be the aspect that keeps people together because I can tell you with my cohort, all the people they're fantastic, Right. I met with one of the cohort the students here in Miami, and he actually brought a deal to me and I actually angel invested in a deal that seems to go right down my alley. Right. So, just the power of community goes a long way, and people really stay for the community at the end of the day. That's the first thing. The second thing I think is going to stay with. It's going to be the future of education is a gamification element, right, So you're kind of seeing that already, but I think more of a gamification element where people can earn a badgets things like that and displayed out there. I think the blockchain is going to enable that more. So I'm digging way out there now. But I do think if you want to start something successful from an education site, it can't just be here's our self serve course. Here's one on one coaching, which is good, but how do you take it a level up? How are you going to add community and how are you going to add layer of gamification, because that's what's really going to stand out for the long term. So I'm super excited about what Maven's going to be doing, but I've learned a lot from that, and I just want to tell everyone to think about the future, because if you're just doing what everyone else is doing from a course creation or education standpoint, you're going to be You're just going to be in the red ocean. Right. We talked about that a couple of episodes ago, So playing a blue ocean, not a red ocean, and then you're going to have a competitive advantage. Yeah. The other thing to keep in mind too with courses is I believe the future is going to have elements from going to universities or colleges. Great example of this is project based stuff. So in courses, people will take them even if there's instructors, even if there's homeworking quizes, you don't really know if people understand the mature and there's a lot of people who don't complete them. There's a lot of people who aren't getting the results, and you're going to start seeing more hands on work to ensure that students or the people who are enrolled in these courses are actually getting the results and know the material kind of like they do in school. And one of the ways they'll end up doing things like this is, let's say projects. So you may work with a few other students who are enrolled at the same time, and the course that you're doing this works really well with its cohort base, and together you guys may complete a project, implement it, and then boom, the professor will end up grading you and they know that, hey, you actually know what you're doing because you're actually going and implementing the stuff that we're teaching or doing in group element. And I think that's important too, because whatever you're learning, the reality is, in most cases, at least in the corporate world, you have to learn to work together with people on whatever that you're doing. Yeah, the other thing I'll say is being part of the Maven program, I learned that they do a really good job with their Zoom training in general. So typically what will happened when you see like a Zoom presentation is it's a monologue for like an hour, and you know, people start to disengage and they start to leave. What they did a good job of was they kept contact switching. So maybe five ten minutes into like a presentation, they'll switch over into breakout sessions and then there'll be a coach in they're asking questions, right, and that breakout will last for five to ten minutes, and then it'll switch back and then you might have a different teacher, or you might hear some music, or it might kind of be like a group brainstorming session where people are sharing stuff as well. Right, So think of it like when you're watching a YouTube video. A lot of YouTube videos that you're watching, you're constantly seeing the camera and go switch right. Every couple of seconds or so. So you want to keep things fresh, you want to keep things engaging, and that's the name of the game. Ultimately, I think that we're Neil and I are both getting at right now. It's got to be engaging and you got to be able to hold people's attention because a big reason why most courses, I believe the ninety eight percent of people drop out is because it's a monologue and it's self served, right, you kind of need to keep people motivated, and you need to design the course really well where it keeps them on the hook. Because for me, I was actually trying to hop out right every single time they wanted me to get into breakout session or whatever, I want to go do something else. But it kept me engaged, and I you know, I'm thankful because I met a lot of great people. Right. So again, all those things are going to hold people together. And it's also going to be the fact I'm eve been talking about this right now is because it was a remarkable experience, Neil, I think that's it from mind. Make sure you check out Marketing School dot ioslash Live and make sure you rate and review the podcast. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io Until next time. Class dismissed.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time Today. And we're going to talk about this is where the future of course creating is going. So I'll start this one off a little bit. I just finished a cohort for a company that I invested in called Mavin, and they have a This is the second cohort and there are a lot of amazing teachers in there. I think there are maybe like eighty teachers or so. The first cohort had people like Anthony Pompoliano, so big crypto guy, Sean Perry who's part of my first million podcasts. And my cohort had Kat Cole, who used to be the president of kind of focus Brands, which had like Hooters, you know, Auntie Anne's, you know all those brands, and so it was kind of a star studded list of course creators. And the thing I want to call out really two things that stick out to me for the future of not just course creating, but I think education in general. And just to back up a second, MAVIN is kind of this new cohort based course program that's founded by the one of the co founders of You to Me, which is Goggin, and one of the co founders of all MBA, which is Seth Godin's program. Right, So, I didn't think there would be a lot for me to learn given my background in online education that's where I come from. I've seen launches, I've seen kind of the subscription what I've seen everything right, and so has Neil, So I say we have a pretty good background here. But I was pleasantly surprised when I went in to learn about how to make a cohort based course, and one of cohort based courses is you have like a group of students, right, Basically you're creating a little community of people and you're constantly engaging with them, right. And so the first thing I would say is, I think the future of education or course creation must have an element of community inside. Because community, whether you have a coach or a trainer that's following up with everyone every single week and it's higher touch. You can actually charge a premium on that, whether it's a couple thousand dollars or ten to fifteen thousand dollars plus, right, depends on kind of who's teaching it. So I think community will be the aspect that keeps people together because I can tell you with my cohort, all the people they're fantastic, Right. I met with one of the cohort the students here in Miami, and he actually brought a deal to me and I actually angel invested in a deal that seems to go right down my alley. Right. So, just the power of community goes a long way, and people really stay for the community at the end of the day. That's the first thing. The second thing I think is going to stay with. It's going to be the future of education is a gamification element, right, So you're kind of seeing that already, but I think more of a gamification element where people can earn a badgets things like that and displayed out there. I think the blockchain is going to enable that more. So I'm digging way out there now. But I do think if you want to start something successful from an education site, it can't just be here's our self serve course. Here's one on one coaching, which is good, but how do you take it a level up? How are you going to add community and how are you going to add layer of gamification, because that's what's really going to stand out for the long term. So I'm super excited about what Maven's going to be doing, but I've learned a lot from that, and I just want to tell everyone to think about the future, because if you're just doing what everyone else is doing from a course creation or education standpoint, you're going to be You're just going to be in the red ocean. Right. We talked about that a couple of episodes ago, So playing a blue ocean, not a red ocean, and then you're going to have a competitive advantage. Yeah. The other thing to keep in mind too with courses is I believe the future is going to have elements from going to universities or colleges. Great example of this is project based stuff. So in courses, people will take them even if there's instructors, even if there's homeworking quizes, you don't really know if people understand the mature and there's a lot of people who don't complete them. There's a lot of people who aren't getting the results, and you're going to start seeing more hands on work to ensure that students or the people who are enrolled in these courses are actually getting the results and know the material kind of like they do in school. And one of the ways they'll end up doing things like this is, let's say projects. So you may work with a few other students who are enrolled at the same time, and the course that you're doing this works really well with its cohort base, and together you guys may complete a project, implement it, and then boom, the professor will end up grading you and they know that, hey, you actually know what you're doing because you're actually going and implementing the stuff that we're teaching or doing in group element. And I think that's important too, because whatever you're learning, the reality is, in most cases, at least in the corporate world, you have to learn to work together with people on whatever that you're doing. Yeah, the other thing I'll say is being part of the Maven program, I learned that they do a really good job with their Zoom training in general. So typically what will happened when you see like a Zoom presentation is it's a monologue for like an hour, and you know, people start to disengage and they start to leave. What they did a good job of was they kept contact switching. So maybe five ten minutes into like a presentation, they'll switch over into breakout sessions and then there'll be a coach in they're asking questions, right, and that breakout will last for five to ten minutes, and then it'll switch back and then you might have a different teacher, or you might hear some music, or it might kind of be like a group brainstorming session where people are sharing stuff as well. Right, So think of it like when you're watching a YouTube video. A lot of YouTube videos that you're watching, you're constantly seeing the camera and go switch right. Every couple of seconds or so. So you want to keep things fresh, you want to keep things engaging, and that's the name of the game. Ultimately, I think that we're Neil and I are both getting at right now. It's got to be engaging and you got to be able to hold people's attention because a big reason why most courses, I believe the ninety eight percent of people drop out is because it's a monologue and it's self served, right, you kind of need to keep people motivated, and you need to design the course really well where it keeps them on the hook. Because for me, I was actually trying to hop out right every single time they wanted me to get into breakout session or whatever, I want to go do something else. But it kept me engaged, and I you know, I'm thankful because I met a lot of great people. Right. So again, all those things are going to hold people together. And it's also going to be the fact I'm eve been talking about this right now is because it was a remarkable experience, Neil, I think that's it from mind. Make sure you check out Marketing School dot ioslash Live and make sure you rate and review the podcast. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io Until next time. Class dismissed.