In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
(00:53) Importance of prioritizing warm leads and engaging with them first
(01:32) Example of a successful cold email that referenced a LinkedIn engagement
(02:12) Discussion about changes in Google and Yahoo that affect mass emailing
(03:00) Need to adapt marketing strategies and take an omnichannel approach
(04:09) Sales representatives need to be more thoughtful and personalized in their approach
(04:36) Platforms make changes to optimize user experience
(05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
(06:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!



Links Mentioned in Today’s Episode:


Gong - Revenue Intelligence Platform



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li>(00:00) Today’s topic: This Is The Largest Opportunity &amp; Biggest Miss When It Comes To Leads</li>
<li>(00:53) Importance of prioritizing warm leads and engaging with them first</li>
<li>(01:32) Example of a successful cold email that referenced a LinkedIn engagement</li>
<li>(02:12) Discussion about changes in Google and Yahoo that affect mass emailing</li>
<li>(03:00) Need to adapt marketing strategies and take an omnichannel approach</li>
<li>(04:09) Sales representatives need to be more thoughtful and personalized in their approach</li>
<li>(04:36) Platforms make changes to optimize user experience</li>
<li>(05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing</li>
<li>(06:01) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Links Mentioned in Today’s Episode:
 
<ul>
<li aria-level="1">Gong - <a href="https://www.gong.io/">Revenue Intelligence Platform</a></li>
</ul>
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/67d0c50e-a5c9-4eb9-a3e0-b0de002ac88f/transcript

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