In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
• (00:53) Importance of prioritizing warm leads and engaging with them first
• (01:32) Example of a successful cold email that referenced a LinkedIn engagement
• (02:12) Discussion about changes in Google and Yahoo that affect mass emailing
• (03:00) Need to adapt marketing strategies and take an omnichannel approach
• (04:09) Sales representatives need to be more thoughtful and personalized in their approach
• (04:36) Platforms make changes to optimize user experience
• (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
• (06:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Gong - Revenue Intelligence Platform

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu