All right, so we're gonna talk about a couple of recent open ai developments that will change marketing forever. So last couple episodes we did talk about Sam Altman, the co founder, getting ousted, but that doesn't mean open ai isn't doing interesting things. So I'll start it off first. So I don't know if you know this, Neil, I actually watched their their their open aidev Day or something like that. But basically, you can now make your own GPT. So we can take all the episodes we've done from this podcast, Neil, and we can just upload it. We don't even need to know how to code, and it can be a GPD. It's answering like us and giving lessons like us. So I think that's interesting because you cause you can make it a company GPT where you can upload all your financials and ask it to give you LTV data and all this other stuff very quickly instead of having to wait a couple of days for your finance person to put it together.

All right, so we're gonna talk about a couple of recent open ai developments that will change marketing forever. So last couple episodes we did talk about Sam Altman, the co founder, getting ousted, but that doesn't mean open ai isn't doing interesting things. So I'll start it off first. So I don't know if you know this, Neil, I actually watched their their their open aidev Day or something like that. But basically, you can now make your own GPT. So we can take all the episodes we've done from this podcast, Neil, and we can just upload it. We don't even need to know how to code, and it can be a GPD. It's answering like us and giving lessons like us. So I think that's interesting because you cause you can make it a company GPT where you can upload all your financials and ask it to give you LTV data and all this other stuff very quickly instead of having to wait a couple of days for your finance person to put it together.

Dude, my teams have created a they create a repository of all my YouTube videos and videos that are offline as well, and they ended up getting it into chat GPTs in that way, you can start answering questions like me.

Dude, my teams have created a they create a repository of all my YouTube videos and videos that are offline as well, and they ended up getting it into chat GPTs in that way, you can start answering questions like me.

Yeah, and so my thought is, either you can give that away for free because I wanted to do a marketing school version, you could give away for free right to help us get more awareness, or you can charge like five dollars a month for it, right, I'd rather just give it away for free in a sense. But you can make your own GPD. That's the main point.

Yeah, and so my thought is, either you can give that away for free because I wanted to do a marketing school version, you could give away for free right to help us get more awareness, or you can charge like five dollars a month for it, right, I'd rather just give it away for free in a sense. But you can make your own GPD. That's the main point.

Yeah, it's kind of cool.

Yeah, it's kind of cool.

Yep. Now there's another one that recently came out too, so there is okay here, I'm gonna I'm just looking at the site right now as well, so you can there's a chat GPT for Turbo. So it's even faster now it's it's and it's it's three times cheaper as well, So it's three times cheaper than chat cept four at one cent, which before if you wanted to output tokens, they were like three cents or so. So it's significantly cheaper. And then you have a larger context window, which means they're just more data for you to to output.

Yep. Now there's another one that recently came out too, so there is okay here, I'm gonna I'm just looking at the site right now as well, so you can there's a chat GPT for Turbo. So it's even faster now it's it's and it's it's three times cheaper as well, So it's three times cheaper than chat cept four at one cent, which before if you wanted to output tokens, they were like three cents or so. So it's significantly cheaper. And then you have a larger context window, which means they're just more data for you to to output.

Dude, if you look at what open Air has been doing, they've actually been making chat gept cheaper and cheaper for marketers right, and even like their API. So whether it's creating content or images or whatever it may be, it's becoming cheaper and cheaper for you to do so versus having to go out there and you know, use the technology and it being expensive. Like now, there's not really a debate in which, ah, should I do this with a human it's his similar price, and I'm like, no, it's so much cheaper, it doesn't even matter. You can have a human modified things, but start off with chat GPT.

Dude, if you look at what open Air has been doing, they've actually been making chat gept cheaper and cheaper for marketers right, and even like their API. So whether it's creating content or images or whatever it may be, it's becoming cheaper and cheaper for you to do so versus having to go out there and you know, use the technology and it being expensive. Like now, there's not really a debate in which, ah, should I do this with a human it's his similar price, and I'm like, no, it's so much cheaper, it doesn't even matter. You can have a human modified things, but start off with chat GPT.

The other thing that you can do with the new open Ai developments I would say is you can now you can upload an entire book. And so if you wanted to analyze an entire book and say, hey, what are the key takeaways from this and how should we implement it for our business and upload, you could just copy and paste the whole thing. It works out really well. So I did this recently. I went to I looked at someone's LinkedIn. This guy's crushing it on LinkedIn right now. So I just basically pressed command A and I selected all his posts recently and I just put it in there. I say, hey, chat GEAPT, what please give me the structure of how this guy does his posts and give me examples for each each structure point. And it actually did the whole thing for me before it wasn't able to do that. And so from like a structuring templating standpoint, that's helpful to me because by the way we've done it for our company too, it's like we're trying to figure out we're trying to figure out different different the differences between different titles at our company, and then we were trying to figure out the nuances but we couldn't and then chatchipd figured it out for us.

The other thing that you can do with the new open Ai developments I would say is you can now you can upload an entire book. And so if you wanted to analyze an entire book and say, hey, what are the key takeaways from this and how should we implement it for our business and upload, you could just copy and paste the whole thing. It works out really well. So I did this recently. I went to I looked at someone's LinkedIn. This guy's crushing it on LinkedIn right now. So I just basically pressed command A and I selected all his posts recently and I just put it in there. I say, hey, chat GEAPT, what please give me the structure of how this guy does his posts and give me examples for each each structure point. And it actually did the whole thing for me before it wasn't able to do that. And so from like a structuring templating standpoint, that's helpful to me because by the way we've done it for our company too, it's like we're trying to figure out we're trying to figure out different different the differences between different titles at our company, and then we were trying to figure out the nuances but we couldn't and then chatchipd figured it out for us.

Well, I really like about the features that they're creating. If you're onboarding new employees, you know whether it's marketing or something else, but let's say marketing. It's really cool because it can just create like an over your synopsis, being like, here's everything that the company did that you need to know about. You know your role as in conversion rate optimization, here's all the ab tests that they ran. These work, These are the things that your users are the most sensitive to. These are where you should spend time testing, like giving overviews like that you can just get people onboard is so much faster and you can create more efficiencies in your marketing.

Well, I really like about the features that they're creating. If you're onboarding new employees, you know whether it's marketing or something else, but let's say marketing. It's really cool because it can just create like an over your synopsis, being like, here's everything that the company did that you need to know about. You know your role as in conversion rate optimization, here's all the ab tests that they ran. These work, These are the things that your users are the most sensitive to. These are where you should spend time testing, like giving overviews like that you can just get people onboard is so much faster and you can create more efficiencies in your marketing.

Yeah, there should be an onboarding LLM as an example, and then you can just get you can take all the training material SOPs, we have this leadership tream. There's like all this stuff we have in Google Drive. I imagine you could just upload all of it and go and then final a couple of things here. So opening, I just introduced Copyright Shield, which is a new feature that will defend customers and pay the cost incurred if they face legal claims around copyright infringement. This applies to generally available features of chat GPTA Enterprise and the developer platform. Nobody else is doing this right now.

Yeah, there should be an onboarding LLM as an example, and then you can just get you can take all the training material SOPs, we have this leadership tream. There's like all this stuff we have in Google Drive. I imagine you could just upload all of it and go and then final a couple of things here. So opening, I just introduced Copyright Shield, which is a new feature that will defend customers and pay the cost incurred if they face legal claims around copyright infringement. This applies to generally available features of chat GPTA Enterprise and the developer platform. Nobody else is doing this right now.

Yeah, I think this is really smart because people are worried about copyright issues. Chat GPT is not perfect at this yet. We still see some players here and there when using it to create content, but it's getting a lot better. Yeah.

Yeah, I think this is really smart because people are worried about copyright issues. Chat GPT is not perfect at this yet. We still see some players here and there when using it to create content, but it's getting a lot better. Yeah.

Final thing we'll call it here is that the multimodal capabilities on the platform. So let's say I could take a picture of like Neil's bicycle or something and ask what's wrong with the bicycle. Well, you can take pictures, not like you you take pictures, But pretty soon you're going to be able to add videos as well. You can add audio as well, and that's going to be pretty sweet. So these are just a couple of things that we think will be interesting for your business and also for the marketing side of things. And it's really on you to go out there and test. It's cool that we're talking about it, but it doesn't mean anything if you unless you go test it. Anything else, Neil, that's it.

Final thing we'll call it here is that the multimodal capabilities on the platform. So let's say I could take a picture of like Neil's bicycle or something and ask what's wrong with the bicycle. Well, you can take pictures, not like you you take pictures, But pretty soon you're going to be able to add videos as well. You can add audio as well, and that's going to be pretty sweet. So these are just a couple of things that we think will be interesting for your business and also for the marketing side of things. And it's really on you to go out there and test. It's cool that we're talking about it, but it doesn't mean anything if you unless you go test it. Anything else, Neil, that's it.

Make sure you rate review this podcast five stars, really appreciate it.

Make sure you rate review this podcast five stars, really appreciate it.

Goodbye.

Goodbye.