In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Truth About Content Marketing and Success
• [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
• [00:55] It’s better to create evergreen content.
• [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
• [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
• [02:12] Once you get one channel working, start building out to become omnipresent.
• [03:04] Everytime we have tried creating viral content, it never works.
• [03:40] You have to spend more time and effort to build a brand.
• [03:56] That’s it for today!
• [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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