In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Trap of Product-Led Growth.
(00:04) What product-led growth is and what are some successful examples of it?
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.
(04:45) A case study of a company that successfully avoided the PLG trap.
(05:08) Remember: the marketing tactics are highly variable!
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



‘How Software Companies Can Avoid the Trap of Product-Led Growth’
MongoDB
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: The Trap of Product-Led Growth.</li>
<li>
(00:04) What product-led growth is and what are some successful examples of it?</li>
<li>
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”</li>
<li>
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.</li>
<li>
(04:45) A case study of a company that successfully avoided the PLG trap.</li>
<li>
(05:08) Remember: the marketing tactics are highly variable!</li>
<li>
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="https://hbr.org/2023/09/how-software-companies-can-avoid-the-trap-of-product-led-growth">‘How Software Companies Can Avoid the Trap of Product-Led Growth’</a></li>
<li><a href="https://www.mongodb.com/">MongoDB</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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The companies that have used PLG to their advantage and others where it has led to their downfall

The Trap of Product-Led Growth

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/95441b7d-37b7-4b38-9fd7-b0d1016b8d2f/transcript

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