In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.
[00:40] Investing in free tools that gobble up the marketplace.
[01:07] Leveraging an audience built off a free tool through upsells.
[01:27] This tactic is more cost-effective than advertising.
[01:31] The long-run effectiveness of controlling a big buyer pool.
[01:41] Examples of product-led growth.
[02:29] Examples of companies investing in ‘free’.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned:



OpenView Ventures



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now. <ul> <li>[00:40] Investing in free tools that gobble up the marketplace.</li> <li>[01:07] Leveraging an audience built off a free tool through upsells.</li> <li>[01:27] This tactic is more cost-effective than advertising.</li> <li>[01:31] The long-run effectiveness of controlling a big buyer pool.</li> <li>[01:41] Examples of product-led growth.</li> <li>[02:29] Examples of companies investing in ‘free’.</li> <li>[03:52] That’s it for today!</li> <li>[03:53] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned:   <a href="https://openviewpartners.com/">OpenView Ventures</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later...

The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/821c427f-6bf4-438a-ae25-b0d2001c6f69/transcript

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