Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about the simplest way to build links. But first, Neil, why do links even matter? In twenty twenty two, links are a huge aspect of Google's algorithm. It's people voting for your website in essence and saying, hey, we like this site and it should rank higher. Now, not all links are equal, but the more you have in general, and of course assuming they're natural, the better you're going to rank overall. Just like Wikipedia or Amazon or eBay or any of these big corporations, even Microsoft, it's easier for them to rank because they have some authority. Yeah, so one of the easiest ways to build links is to create a linkable asset. And I'm going to tee that one up for Neil, But a linkable asset. Back in the day when infographics were hard to make, everyone's talking about infographics being that linkable asset, right, But then the bar kept getting lifted higher and higher and higher, like you have to make like pillar pieces of content, which is multiple pieces of content, right, and then maybe afterwards you have to make some type of calculator or whatever. Right, the bar just keeps getting raised all the time. So Neil, hopefully that's going in the direction that I think you're going to say. Yeah, the easiest way to build links is just release a tool. So uber cists, now, how's over twenty four thousand back links from different referring domains. Answer the Public, which we bought recently has summer similar. I think it's like twenty four to twenty five thousand back links as well. And if you just either buy these tools, you can up getting a lot of links. I wouldn't recommend that that's expensive. The easier way is to create your own tool. If you don't have the money, you can go to sites likee code Canyon and just go find tools that you can white label. The better the tool, assuming it's pretty still, the more links you're gonna end up generating. So the question is is the way I want you to think is what tools do people pay in your industry that you can end up creating release for free that wouldn't cost you much. And if you can answer that, you'll naturally build up a lot of links. I'll tell you what I mean. If someone can make a very simple, easy to understand crypto tax calculator right now, there's actually company called Crypto Tax Calculator, or if you can make simple tools, just simple calculators. Right there's a website out there called Omniq Calculator, and the entire websites just calculators. And I think they have like twenty full time people employed when Finland or something. So it doesn't need to be like a uber suggests, it doesn't need to be an answered to public, but making something that has a lot of utility, like people are going to come back for that, and that's a linkable and then what happens is really the way SEO works is once you start to build that flywheel, your website is going to continue to get links and you'll continue to build links that way, and you don't have to worry about like reaching out to like five or ten people and then using like this outreach template and then you know, spamming a bunch of people. Right, It just becomes easier that way. You're basically earning links at scale. Anything else you want to add, Nope, that's it from my end, and yeah, just go and find some tools, go create am used to sit side code canon. If you just do that, you get links over time. And I say overtime, and I want to emphasize that because it's not going to happen in the first few months, but after a year or two, what you'll find is it'll probably be the most linked asset on your website. All right, Please don't forget to rate review, subscribe to this podcast helps us grow and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about the simplest way to build links. But first, Neil, why do links even matter? In twenty twenty two, links are a huge aspect of Google's algorithm. It's people voting for your website in essence and saying, hey, we like this site and it should rank higher. Now, not all links are equal, but the more you have in general, and of course assuming they're natural, the better you're going to rank overall. Just like Wikipedia or Amazon or eBay or any of these big corporations, even Microsoft, it's easier for them to rank because they have some authority. Yeah, so one of the easiest ways to build links is to create a linkable asset. And I'm going to tee that one up for Neil, But a linkable asset. Back in the day when infographics were hard to make, everyone's talking about infographics being that linkable asset, right, But then the bar kept getting lifted higher and higher and higher, like you have to make like pillar pieces of content, which is multiple pieces of content, right, and then maybe afterwards you have to make some type of calculator or whatever. Right, the bar just keeps getting raised all the time. So Neil, hopefully that's going in the direction that I think you're going to say. Yeah, the easiest way to build links is just release a tool. So uber cists, now, how's over twenty four thousand back links from different referring domains. Answer the Public, which we bought recently has summer similar. I think it's like twenty four to twenty five thousand back links as well. And if you just either buy these tools, you can up getting a lot of links. I wouldn't recommend that that's expensive. The easier way is to create your own tool. If you don't have the money, you can go to sites likee code Canyon and just go find tools that you can white label. The better the tool, assuming it's pretty still, the more links you're gonna end up generating. So the question is is the way I want you to think is what tools do people pay in your industry that you can end up creating release for free that wouldn't cost you much. And if you can answer that, you'll naturally build up a lot of links. I'll tell you what I mean. If someone can make a very simple, easy to understand crypto tax calculator right now, there's actually company called Crypto Tax Calculator, or if you can make simple tools, just simple calculators. Right there's a website out there called Omniq Calculator, and the entire websites just calculators. And I think they have like twenty full time people employed when Finland or something. So it doesn't need to be like a uber suggests, it doesn't need to be an answered to public, but making something that has a lot of utility, like people are going to come back for that, and that's a linkable and then what happens is really the way SEO works is once you start to build that flywheel, your website is going to continue to get links and you'll continue to build links that way, and you don't have to worry about like reaching out to like five or ten people and then using like this outreach template and then you know, spamming a bunch of people. Right, It just becomes easier that way. You're basically earning links at scale. Anything else you want to add, Nope, that's it from my end, and yeah, just go and find some tools, go create am used to sit side code canon. If you just do that, you get links over time. And I say overtime, and I want to emphasize that because it's not going to happen in the first few months, but after a year or two, what you'll find is it'll probably be the most linked asset on your website. All right, Please don't forget to rate review, subscribe to this podcast helps us grow and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time. Class dismissed