In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take
[01:08] #1: Keyword research.
[01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
[01:40] This will give you an idea of the keywords that will drive traffic.
[01:57] Keywords with a high CPC leads to higher revenue for you.
[02:43] #2: Write skyscraper content.
[02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
[03:35] #3: Share the content.
[03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content.
[04:35] #4: Repurpose your content.
[05:00] Reference the  content reusage framework: spin your content off onto different mediums.
[05:28]  #5: Start doing on-page SEO.
[05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
[06:02: #6: Leverage the process you have created.
[06:34] Go to ProBlogger and hire people to create your content.
[07:04] #7: Expand internationally.
[07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs.
[07:37] That’s all for today!
[07:44] Tweet at Eric and let them know if you enjoyed this format.
[07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take
</li> <li>[01:08] #1: Keyword research.</li> <li>[01:20] Use <a href="https://neilpatel.com/ubersuggest/">UberSuggest</a> or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.</li> <li>[01:40] This will give you an idea of the keywords that will drive traffic.</li> <li>[01:57] Keywords with a high CPC leads to higher revenue for you.</li> <li>[02:43] #2: Write <a href="https://backlinko.com/skyscraper-technique">skyscraper content</a>.</li> <li>[02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.</li> <li>[03:35] #3: Share the content.</li> <li>[03:45] Go to <a href="https://buzzsumo.com/">BuzzSumo</a>, see who shared similar content, then hit them up and ask them to share your content.</li> <li>[04:35] #4: Repurpose your content.</li> <li>[05:00] Reference the <a href="https://www.aleydasolis.com/en/content/content-reusage-workflow/"> content reusage framework</a>: spin your content off onto different mediums.</li> <li>[05:28]  #5: Start doing on-page SEO.</li> <li>[05:36] Use the <a href="https://yoast.com/">Yoast</a> SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.</li> <li>[06:02: #6: Leverage the process you have created.</li> <li>[06:34] Go to <a href="https://problogger.com/">ProBlogger</a> and hire people to create your content.</li> <li>[07:04] #7: Expand internationally.</li> <li>[07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through <a href="https://ahrefs.com/">Ahrefs</a>.</li> <li>[07:37] That’s all for today!</li> <li>[07:44] Tweet at <a href="https://twitter.com/ericosiu?lang=en">Eric</a> and let them know if you enjoyed this format.</li> <li>[07:52] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los...

The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/669acac8-9b87-4989-887c-b0d2005b17e3/transcript

Advertisement