In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Secret to Winning With Social Media
• [00:40] Slowly, we’re starting to do more and more social media posts.
• [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
• [01:20] If you post on social media, you get rewarded for popular content.
• [01:40] Whatever resonates with people will get circulated more by the site.
• [01:50] Engagement is the secret to winning.
• [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
• [02:35] Some people think longer content is better, but that isn’t accurate.
• [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
• [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
• [03:30] You will find that people will stay on your videos longer if you follow her format.
• [03:55] The formula applies to different forms of social media.
• [04:10] Ask for comments, as they have more value than likes.
• [05:44] That’s all for today!
• [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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