In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 
00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working?
00:34 – Checkout Google Search Console
00:58 – As long as it says you’re going up—everything is typically all good
01:05 – Look at impressions
01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console
03:23 – One framework to use, Brian Balfour experimentation framework
04:04 – All you need is a spreadsheet 
04:14 – Neil lists the columns in his spreadsheet
04:30 – Tracking against 1 EID
05:15 – Set weekly growth meetings to review changes
05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console
07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: 
You MUST use Google Search Console.
When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.
Set weekly or monthly meetings to review SEO changes.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: <ul> <li>00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working?
</li> <li>00:34 – Checkout <a href="https://www.google.com/webmasters/tools/home?hl=en">Google Search Console</a> <ul> <li>00:58 – As long as it says you’re going up—everything is typically all good</li> </ul> </li> <li>01:05 – Look at impressions</li> <li>01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console</li> <li>03:23 – One framework to use, <a href="http://www.coelevate.com/essays/traction-the-bullseye-framework">Brian Balfour experimentation framework</a>
</li> <li>04:04 – All you need is a spreadsheet <ul> <li>04:14 – Neil lists the columns in his spreadsheet</li> </ul> </li> <li>04:30 – Tracking against 1 EID</li> <li>05:15 – Set weekly growth meetings to review changes</li> <li>05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console</li> <li>07:00 – <a href="http://www.GrowthBot.io">GrowthBot.io</a> can sync with Slack and preview key analytics</li> </ul> 3 Key Points: <ol> <li>You MUST use Google Search Console.</li> <li>When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.</li> <li>Set weekly or monthly meetings to review SEO changes.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show...

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

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