The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How The Role of Marketing Has Changed.
[00:43] Old ways of marketing that were outbound and focused on alignment.
[01:33] Before, there were not many channels, compared with the current amount.
[02:51] Learning to wear multiple hats to succeed in the current landscape.
[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
[02:40] Marketing used to target individuals, now it targets entire accounts.
[03:06] Tapping into dynamic retargeting to stay top of mind.
[03:28] Understand how to use all channels together if you want to do well. 
[04:00] Modern marketers have to understand technology and marketing stacks.
[04:28] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:



David Lewis

Facebook

YouTube

LinkedIn

Reddit

Pinterest

Snapchat

TikTok

Google Ads

Taboola

Outbrain

Coca-Cola



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How The Role of Marketing Has Changed.</li> <li>[00:43] Old ways of marketing that were outbound and focused on alignment.</li> <li>[01:33] Before, there were not many channels, compared with the current amount.</li> <li>[02:51] Learning to wear multiple hats to succeed in the current landscape.</li> <li>[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.</li> <li>[02:40] Marketing used to target individuals, now it targets entire accounts.</li> <li>[03:06] Tapping into dynamic retargeting to stay top of mind.</li> <li>[03:28] Understand how to use all channels together if you want to do well. </li> <li>[04:00] Modern marketers have to understand technology and marketing stacks.</li> <li>[04:28] That’s it for today!</li> <li>[04:30] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://iamdavidlewis.com/">David Lewis</a> <a href="https://www.facebook.com/">Facebook</a> <a href="https://www.youtube.com/">YouTube</a> <a href="https://www.linkedin.com/">LinkedIn</a> <a href="https://www.reddit.com/">Reddit</a> <a href="https://pinterest.com/">Pinterest</a> <a href="https://www.snapchat.com/">Snapchat</a> <a href="https://www.tiktok.com/en/">TikTok</a> <a href="https://ads.google.com/intl/">Google Ads</a> <a href="https://www.taboola.com/">Taboola</a> <a href="https://www.outbrain.com/">Outbrain</a> <a href="http://coca-cola.com/">Coca-Cola</a>   Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the...

The Role of Marketing Has Changed (Here's How) | Ep. #1517

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c564284f-120c-4991-ae23-b0d2002f56a2/transcript

Advertisement