Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about the right way and the wrong way to ask for reviews. But first, when we're talking about asking for reviews, what kind of websites are we referring to. I'm assuming we're talking about YELP, G two, capterra. These types of websites. Well, first off, it just hit me, I think we're almost four years into this podcast. We are, Oh, we're almost at fifteen hundred. We are four years into it as of this recording, right, it's crazy, yeah, thinking about that all right, So the recent reviews are important is if you do reviews, happy for your anniversity Yay, okay, if you get reviews. See back in the day when Amazon was first doing e commerce, people were buying products on Amazon and then Jeff Bezos was like, yeah, I want to let people review and people like, why would you want to let him review it? He's like, whatever, Chris's best experience is what's going to help me win in the long run, And that was right, And then reviews weren't just used for e commerce products, started being used for B to B services, software, literally anything that you can think of, and the reviews are effective is look, as humans, we all make mistakes, weren't perfect. But when you spend your dollar or your pound or your roopie or whatever currency you're using, if you can make sure you're getting what you want, and that's what reviews do. They don't guarantee that you're getting what you spent your money. On, but it increases the chances that you're getting what you want when you spend your money. YEP. I'm just going to give some real life examples where I just remember I got a good experience or a bad experience. So I remember one time Postmates, whether if you're using deliver, rou whatever, door Dash, wherever you did your food, deliver, Uber eats, whatever. So Postmates delivered something to me and the guy sent me this really long text afterwards. He's like, you know, gas is really expensive and it's really hard to drive to you and all that, and so he's like giving me this entire story. I really appreciate if you would leave a five star review and also give me a tip as well. And it looked like it was a can message and it just was not a good experience afterwards. So that is a wrong way to ask for reviews. A right way. I remember afterwards I bought a product and then there was a card. It not only asked for a review, but it gave me something else as well. So it incentivize me to write ever people and say, hey, no pressure at all, but if you leave a review, you know it would be really helpful for us, and just please be honest and also, by the way, here's another bonus for you. So they didn't need to do that, and it was really optional and they kept it light hearted. That actually made me want to do it, because if you look at whatever accounts I have online Yelp or whatever, I usually don't write reviews, but if I'm compelled to do it, it's because I felt incentivized to do it. In essence, the areas getting at is the right way is to help people and do what's best for them. You can always do the soft ass, but the wrong way is bribery and saying write a good review and I'll give you this, And we see some companies doing that and it's just not genuine and don't look at reviews as Oh, if I get more five star reviews, then people are going to buy from me. Well, if you're faking the reviews and you're incentivizing people in the wrong way, what's going to happen is you'll get the high reviews temporarily, but then eventually you'll keep getting negative reviews as well. Well. You want is people to just leave real reviews, and when they leave bad reviews, figure out how you can improve your product or experience or your service, so that way in the future people naturally leave better reviews, which will naturally increase your sales. Yeah, you might as well ask for the real feedback. Just hey, can you give me some honest feedback, whether it's two stars, four stars, five stars, whatever, because it helps make you better. What I found from one of my friends restaurants is that there Yelp just started exploding with reviews because they just kept getting better and better and they kept driving an amazing experience. The food was amazing, the experience was amazing, It was just amazing to be there, and boom, it was four and a half stars, and it's like hundreds of reviews. Right. If you can do that kind of to what Neil was saying earlier, what Jeff Bezos. If you obsessed over the customer and you drive a good experience, you're for sure going to get good reviews. Neil, that's it from my end. Make sure you check out marketing School dot io slash live, and we look forward to seeing you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit Marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text Marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about the right way and the wrong way to ask for reviews. But first, when we're talking about asking for reviews, what kind of websites are we referring to. I'm assuming we're talking about YELP, G two, capterra. These types of websites. Well, first off, it just hit me, I think we're almost four years into this podcast. We are, Oh, we're almost at fifteen hundred. We are four years into it as of this recording, right, it's crazy, yeah, thinking about that all right, So the recent reviews are important is if you do reviews, happy for your anniversity Yay, okay, if you get reviews. See back in the day when Amazon was first doing e commerce, people were buying products on Amazon and then Jeff Bezos was like, yeah, I want to let people review and people like, why would you want to let him review it? He's like, whatever, Chris's best experience is what's going to help me win in the long run, And that was right, And then reviews weren't just used for e commerce products, started being used for B to B services, software, literally anything that you can think of, and the reviews are effective is look, as humans, we all make mistakes, weren't perfect. But when you spend your dollar or your pound or your roopie or whatever currency you're using, if you can make sure you're getting what you want, and that's what reviews do. They don't guarantee that you're getting what you spent your money. On, but it increases the chances that you're getting what you want when you spend your money. YEP. I'm just going to give some real life examples where I just remember I got a good experience or a bad experience. So I remember one time Postmates, whether if you're using deliver, rou whatever, door Dash, wherever you did your food, deliver, Uber eats, whatever. So Postmates delivered something to me and the guy sent me this really long text afterwards. He's like, you know, gas is really expensive and it's really hard to drive to you and all that, and so he's like giving me this entire story. I really appreciate if you would leave a five star review and also give me a tip as well. And it looked like it was a can message and it just was not a good experience afterwards. So that is a wrong way to ask for reviews. A right way. I remember afterwards I bought a product and then there was a card. It not only asked for a review, but it gave me something else as well. So it incentivize me to write ever people and say, hey, no pressure at all, but if you leave a review, you know it would be really helpful for us, and just please be honest and also, by the way, here's another bonus for you. So they didn't need to do that, and it was really optional and they kept it light hearted. That actually made me want to do it, because if you look at whatever accounts I have online Yelp or whatever, I usually don't write reviews, but if I'm compelled to do it, it's because I felt incentivized to do it. In essence, the areas getting at is the right way is to help people and do what's best for them. You can always do the soft ass, but the wrong way is bribery and saying write a good review and I'll give you this, And we see some companies doing that and it's just not genuine and don't look at reviews as Oh, if I get more five star reviews, then people are going to buy from me. Well, if you're faking the reviews and you're incentivizing people in the wrong way, what's going to happen is you'll get the high reviews temporarily, but then eventually you'll keep getting negative reviews as well. Well. You want is people to just leave real reviews, and when they leave bad reviews, figure out how you can improve your product or experience or your service, so that way in the future people naturally leave better reviews, which will naturally increase your sales. Yeah, you might as well ask for the real feedback. Just hey, can you give me some honest feedback, whether it's two stars, four stars, five stars, whatever, because it helps make you better. What I found from one of my friends restaurants is that there Yelp just started exploding with reviews because they just kept getting better and better and they kept driving an amazing experience. The food was amazing, the experience was amazing, It was just amazing to be there, and boom, it was four and a half stars, and it's like hundreds of reviews. Right. If you can do that kind of to what Neil was saying earlier, what Jeff Bezos. If you obsessed over the customer and you drive a good experience, you're for sure going to get good reviews. Neil, that's it from my end. Make sure you check out marketing School dot io slash live, and we look forward to seeing you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit Marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text Marketing School dot io until next time. Class dismissed