In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
[00:07] An overview of the concept of polarizing marketing.
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
[01:28] The spaces that benefit most from polarizing marketing.
[03:42] When to avoid polarizing content.
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. 
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Budweiser
Dylan Mulvaney
Nike
Colin Kaepernick
Burger King
The Moldy Whopper Campaign
McDonald's
Pepsi
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.</li>
<li>
[00:07] An overview of the concept of polarizing marketing.</li>
<li>
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.</li>
<li>
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?</li>
<li>
[01:28] The spaces that benefit most from polarizing marketing.</li>
<li>
[03:42] When to avoid polarizing content.</li>
<li>
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. </li>
<li>
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="https://us.budweiser.com/">Budweiser</a></li>
<li><a href="https://www.imdb.com/name/nm7413391/">Dylan Mulvaney</a></li>
<li><a href="http://nike.com">Nike</a></li>
<li><a href="https://www.britannica.com/biography/Colin-Kaepernick">Colin Kaepernick</a></li>
<li><a href="https://www.bk.com/">Burger King</a></li>
<li><a href="https://www.ogilvy.com/work/moldy-whopper">The Moldy Whopper Campaign</a></li>
<li><a href="http://mcdonalds.com">McDonald's</a></li>
<li><a href="http://pepsi.com">Pepsi</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency
</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency
</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> 
</li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King

The Pros and Cons of Polarizing Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/db441f48-9a8f-49e7-8832-b0d10177feb9/transcript

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