In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.
[00:40] The idea behind Rand Fishkin’s article that inspired this episode.
[00:56] Differences between beginner and expert content.
[01:20] There are different levels of amplification based on different content.
[01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.
[02:14] Content either gets backlinks and social shares or search traffic, not usually all three.
[02:28] The type of content that sits at the beginner-expert nexus.
[03:22] Expert content takes time to produce but people will want to share it. 
[03:43] The type of content you produce depends on so many factors.
[03:55] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:

 Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts'SparkToroMarketing LandSearch Engine Land



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.</li> <li>[00:40] The idea behind Rand Fishkin’s article that inspired this episode.</li> <li>[00:56] Differences between beginner and expert content.</li> <li>[01:20] There are different levels of amplification based on different content.</li> <li>[01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.</li> <li>[02:14] Content either gets backlinks and social shares or search traffic, not usually all three.</li> <li>[02:28] The type of content that sits at the beginner-expert nexus.</li> <li>[03:22] Expert content takes time to produce but people will want to share it. </li> <li>[03:43] The type of content you produce depends on so many factors.</li> <li>[03:55] That’s it for today!</li> <li>[03:55] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://twitter.com/randfish?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> Rand Fishkin</a> <a href="https://sparktoro.com/blog/the-paradox-of-content-marketing-to-beginners-vs-experts/"> 'The Paradox of Content Marketing to Beginners vs. Experts'</a> <a href="https://sparktoro.com/">SparkToro</a> <a href="https://marketingland.com/">Marketing Land</a> <a href="https://searchengineland.com/">Search Engine Land</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of...

The Paradox of Expert Vs. Beginner Content #1685

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bf09b453-eabc-4d39-8dee-b0d20024a693/transcript

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