Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gal and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. At today we're going to talk about the one Twitter tool you have to use. But arat what could it be? Neil, I don't know what is Eric. It's spark Toro. It's from Rand Fishkin, who's the who was with the co founders of MOS. There you go, and it does a lot of cool things like it'll tell you how many of your followers are bots. Yeah, so I ran it on Neil's and my Twitter accounts. So Neil has a twenty Yeah, Neil has twenty percent bots that follow him. I have about thirteen percent or so. But keep in mind your account has how many followers I have eighty let's just call it one eighty one hundred eighty thousand, Okay, mine's about ten point five thousand. So it just depends, like the bigger the account, the more leeway you have for you know, how many bots you have? Right? So, I think their software actually looked at Donald Trump's account and apparently sixty one percent are bots. Oh wow, So yeah, you know it is what it is. And then the cool thing too, is this this Twitter tool. It also shows you like a score like cloud score it yep, yep, So you know it's it's free to use. You know, why not use it? Twitter is something I still look at every day. I don't know about you, Neil is. I probably use it like four or five times a day. I don't put out a ton of tweetech most people, but I more so use it to see what's happening. Funny enough, I find out what's happening in the news quicker on Twitter than I do on you know, BBC or CNN or any of those news channels. Yeah, so I think we both use it as news sources because if it's important, like if it's news really and it's really important're gonna see the people that you follow, they are going to start to talk about it. So it's going to pop up anyways, and the most important things in the world will pop up. And then I make lists of people that I follow, So I use Twitter a lot and the tools like this cloud's been gone for a while, so using this is helpful. And the other thing about spark Toro is it shows you the latest marketing news too, So inbound dot org is no longer and then you know, growth hackers is still around. But spark Toro is another source for you to kind of upvote new trending marketing topics. So if you want to stay up to date on that, you know you can you can check it out. So it's spark, it's s p a r k Toro, that's t O r O and it's free to use. So look, if you use Twitter, use it for news. We recommend it. Check it out. Neil, do you have anything else to add? Yeah, the reason you want to end up using this is it'll help you identify how many real followers you have. The goal with Twitter, whenever you're putting out tweets is to maximize your engagement. You're not going to be able to maximize your engagement or get a good understanding of where you should be if you don't know how many bots are following you. So when you're comparing your account to someone else's, you can actually look at, hey, how many real followers do I have versus them? And now you'll have a general understanding of where your real number is and what kind of engagement you should be getting versus what you currently are getting. All right, So that is it for today, and we are working towards wiping up the end of the year. But by the way, guys, look, if you want us to do the free event, the free event in Los Angeles when it's warm for everyone, go to marketing school, the ioslash that's rate review, subscribe to this podcast. We need your help and we're going to do all the cool things. Get to meet us. We're going to get to meet you, and it's going to be there's gonna be food, it's gonna be recordings, all this cool stuff. But we need your help to get to one million downloads a month. You're gonna be able to see again. Marketing School and Ioslash Thoughts right now are about eight hundred thousand downloads per month, so we need your help getting there. And without further ado, goodbye, see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gal and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. At today we're going to talk about the one Twitter tool you have to use. But arat what could it be? Neil, I don't know what is Eric. It's spark Toro. It's from Rand Fishkin, who's the who was with the co founders of MOS. There you go, and it does a lot of cool things like it'll tell you how many of your followers are bots. Yeah, so I ran it on Neil's and my Twitter accounts. So Neil has a twenty Yeah, Neil has twenty percent bots that follow him. I have about thirteen percent or so. But keep in mind your account has how many followers I have eighty let's just call it one eighty one hundred eighty thousand, Okay, mine's about ten point five thousand. So it just depends, like the bigger the account, the more leeway you have for you know, how many bots you have? Right? So, I think their software actually looked at Donald Trump's account and apparently sixty one percent are bots. Oh wow, So yeah, you know it is what it is. And then the cool thing too, is this this Twitter tool. It also shows you like a score like cloud score it yep, yep, So you know it's it's free to use. You know, why not use it? Twitter is something I still look at every day. I don't know about you, Neil is. I probably use it like four or five times a day. I don't put out a ton of tweetech most people, but I more so use it to see what's happening. Funny enough, I find out what's happening in the news quicker on Twitter than I do on you know, BBC or CNN or any of those news channels. Yeah, so I think we both use it as news sources because if it's important, like if it's news really and it's really important're gonna see the people that you follow, they are going to start to talk about it. So it's going to pop up anyways, and the most important things in the world will pop up. And then I make lists of people that I follow, So I use Twitter a lot and the tools like this cloud's been gone for a while, so using this is helpful. And the other thing about spark Toro is it shows you the latest marketing news too, So inbound dot org is no longer and then you know, growth hackers is still around. But spark Toro is another source for you to kind of upvote new trending marketing topics. So if you want to stay up to date on that, you know you can you can check it out. So it's spark, it's s p a r k Toro, that's t O r O and it's free to use. So look, if you use Twitter, use it for news. We recommend it. Check it out. Neil, do you have anything else to add? Yeah, the reason you want to end up using this is it'll help you identify how many real followers you have. The goal with Twitter, whenever you're putting out tweets is to maximize your engagement. You're not going to be able to maximize your engagement or get a good understanding of where you should be if you don't know how many bots are following you. So when you're comparing your account to someone else's, you can actually look at, hey, how many real followers do I have versus them? And now you'll have a general understanding of where your real number is and what kind of engagement you should be getting versus what you currently are getting. All right, So that is it for today, and we are working towards wiping up the end of the year. But by the way, guys, look, if you want us to do the free event, the free event in Los Angeles when it's warm for everyone, go to marketing school, the ioslash that's rate review, subscribe to this podcast. We need your help and we're going to do all the cool things. Get to meet us. We're going to get to meet you, and it's going to be there's gonna be food, it's gonna be recordings, all this cool stuff. But we need your help to get to one million downloads a month. You're gonna be able to see again. Marketing School and Ioslash Thoughts right now are about eight hundred thousand downloads per month, so we need your help getting there. And without further ado, goodbye, see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School