In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game. 

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You
• [00:35] The best tactics are not what's in marketers’ podcasts and blogs.
• [01:10] Marketers will not share their number one “thing”.
• [01:40] Marketers won’t necessarily know how to grow your business; their tactics will be standardized.
• [02:19] Facebook was naturally awesome, your product may not be that good.
• [02:30] Even the best marketers may not know how to solve your growth issues.
• [02:50] It’s all experimentation and it’s a numbers game.
• [03:37] Marketers will steal each other’s tactics and try to use them, even though they may not work for their specific problem.
• [04:08] Make sure you have a system of process to follow when experimenting.
• [04:29] Don’t expect the world from marketers: what worked in the past, won’t work today; what worked for one business may not work for another.
• [05:22] That’s it for today!
• [05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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