In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should
[00:42] Branding is the one thing in which most business do not invest.
[01:05] Big corporations are smart enough to spend big bucks on branding.
[01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
[02:12] Most of the money comes from awareness campaigns.
[02:35] The rule of seven applies here.
[02:45] Awareness campaigns can help your company more than you think.
[03:33] Neil believes in branding.
[03:50] Neil doesn’t track all his branding campaigns; he believes it works.
[04:15] There is a great Hubspot post about tracking your branding ROI.
[04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
[05:55] Nintendo has been around for 130 years.
[06:16] Nintendo stood the test of time, because they have always had consistent branding.
[06:57] That’s it for today!
[07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should
</li> <li>[00:42] Branding is the one thing in which most business do not invest.</li> <li>[01:05] Big corporations are smart enough to spend big bucks on branding.</li> <li>[01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).</li> <li>[02:12] Most of the money comes from awareness campaigns.</li> <li>[02:35] The rule of seven applies here.</li> <li>[02:45] Awareness campaigns can help your company more than you think.</li> <li>[03:33] Neil believes in branding.</li> <li>[03:50] Neil doesn’t track all his branding campaigns; he believes it works.</li> <li>[04:15] There is a great Hubspot post about tracking your branding ROI.</li> <li>[04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.</li> <li>[05:55] Nintendo has been around for 130 years.</li> <li>[06:16] Nintendo stood the test of time, because they have always had consistent branding.</li> <li>[06:57] That’s it for today!</li> <li>[07:01] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: The One Marketing Channel You Aren't...

The One Marketing Channel You Aren't Investing in But Should | Ep. #709

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/305c49d8-4153-4773-a8fb-b0d200606744/transcript

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