In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should
• [00:42] Branding is the one thing in which most business do not invest.
• [01:05] Big corporations are smart enough to spend big bucks on branding.
• [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
• [02:12] Most of the money comes from awareness campaigns.
• [02:35] The rule of seven applies here.
• [02:45] Awareness campaigns can help your company more than you think.
• [03:33] Neil believes in branding.
• [03:50] Neil doesn’t track all his branding campaigns; he believes it works.
• [04:15] There is a great Hubspot post about tracking your branding ROI.
• [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
• [05:55] Nintendo has been around for 130 years.
• [06:16] Nintendo stood the test of time, because they have always had consistent branding.
• [06:57] That’s it for today!
• [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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• Twitter @ericosiu

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