In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The New Way to Do Competitive Analysis
• [00:38] Facebook is a great way to do competitive analysis.
• [00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.
• [01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.
• [01:40] Make sure when doing CA, that the audience is similar to yours.
• [02:32] The idea behind using the new FB ads feature is more transparency.
• [03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.
• [03:24] That’s all for today!
• [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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