Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
• [00:53] Jaleh’s journey and how she co-founded Mutiny.
• [03:51] How Mutiny differs from other customer data platforms on the market.
• [06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
• [08:18] The playbook that Mutiny offers its users and how it benefits the customers.
• [10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM). 
• [11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
• [12:49] Examples of the outsized impact that small changes can have on conversions.
• [13:19] The unexpectedly simple elements that shape personalization.
• [17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
• [18:57] A breakdown of Mutiny’s ideal customer.
• [20:34] Mutiny’s plans for future outbound integrations. 
• [21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
• [21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
• [22:41] That’s it for today!
• [22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

• Jaleh Rezaei

• Mutiny

• Try out the Mutiny Demo: https://demo.mutiny.com/

• Gusto

• Notion

• Amplitude

• Livestorm

• Qualtrix

• Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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