In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done. Time Stamped Show Notes: 
00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager
00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier
00:49 – When Eric was just starting, he had to beg developers to get something done
01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer
01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder 
01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager
01:50 – Most websites should be using Google Tag Manager
01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it
02:30 – Segment is very similar to Google Tag Manager
02:38 – As a business owner, you should know the tools that your people are using
02:55 – With Google Tag Manager, it encourages you to annotate each change that you make
03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager
03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests 
04:12 – Go to SingleGrain.com/giveaway for multiple entries
04:24 – That’s it for today’s episode! 3 Key Points: 
Google Tag Manager lets you apply changes to your website successfully without the help of a developer.
Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch.
Leverage Google Tag Manager, it will make your life and work a breeze.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager
</li> <li>00:35 – <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> manages your pixels, is free to use and makes your life easier</li> <li>00:49 – When Eric was just starting, he had to beg developers to get something done</li> <li>01:08 – With different tools nowadays like <a href="https://www.crazyegg.com/">Crazy Egg</a> and <a href="https://www.optimizely.com/">Optimizely</a>, the marketers are now able to control the pixels without going to the developer</li> <li>01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder <ul> <li>01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager</li> </ul> </li> <li>01:50 – Most websites should be using Google Tag Manager</li> <li>01:56 – <a href="https://measureschool.com/">Measure School</a> focuses on Google Tag Manager and offers some tips and tricks for it</li> <li>02:30 – <a href="https://segment.com/">Segment</a> is very similar to Google Tag Manager</li> <li>02:38 – As a business owner, you should know the tools that your people are using</li> <li>02:55 – With Google Tag Manager, it encourages you to annotate each change that you make</li> <li>03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager</li> <li>03:35 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a>, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests <ul> <li>04:12 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>04:24 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Google Tag Manager lets you apply changes to your website successfully without the help of a developer.</li> <li>Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch.</li> <li>Leverage Google Tag Manager, it will make your life and work a breeze.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done....

The Marketing Benefits of Google Tag Manager | Ep. #378

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