In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:
[00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
[00:38] #1: Check week over week search engine traffic.
[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
[01:42] #2: Check cost per acquisition.
[02:20] Look at gross profit LTB and fully loaded cap.
[03:00] If you are not improving your LTB, you can’t compete.
[03:25] #4: Check critical conversion rates
[03:45] It can make a massive impact on your business.
[03:56] #5: Check international traffic and conversion numbers.
[04:15] When it’s big enough, consider translating to increase conversions.
[04:50] If you don’t check, you won’t know where to expand!
[05:00] #6: Track organic keywords.
[05:05] Use Ahrefs or SEMrush to track.
[05:30] You need to know which keywords will have big business implications.
[05:52] #7: Use Google Search Console to check your impression count.
[06:18] Your impression count may increase before your click count.
[06:35] Try clickflow.io which will help you track this.
[06:41] That’s it for today!
[06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week. Time-Stamped Show Notes: <ul> <li>[00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
</li> <li>[00:38] #1: Check week over week search engine traffic.</li> <li>[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.</li> <li>[01:42] #2: Check cost per acquisition.</li> <li>[02:20] Look at gross profit LTB and fully loaded cap.</li> <li>[03:00] If you are not improving your LTB, you can’t compete.</li> <li>[03:25] #4: Check critical conversion rates</li> <li>[03:45] It can make a massive impact on your business.</li> <li>[03:56] #5: Check international traffic and conversion numbers.</li> <li>[04:15] When it’s big enough, consider translating to increase conversions.</li> <li>[04:50] If you don’t check, you won’t know where to expand!</li> <li>[05:00] #6: Track organic keywords.</li> <li>[05:05] Use <a href="https://ahrefs.com/">Ahrefs</a> or <a href="https://www.semrush.com/">SEMrush</a> to track.</li> <li>[05:30] You need to know which keywords will have big business implications.</li> <li>[05:52] #7: Use <a href="https://www.google.com/webmasters/tools/">Google Search Console</a> to check your impression count.</li> <li>[06:18] Your impression count may increase before your click count.</li> <li>[06:35] Try <a href="https://www.clickflow.io/">clickflow.io</a> which will help you track this.</li> <li>[06:41] That’s it for today!</li> <li>[06:43] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping tool.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week. Time-Stamped Show Notes:  [00:27] Today’s Topic: The Marketers Checklist_7 Stats You...

The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550

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