In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
• [00:06] Why LinkedIn constantly changes its algorithm.
• [00:36] LinkedIn’s aim is to focus on B2B social networking.
• [02:14] Why building your own audience outside of LinkedIn is important for long-term success.
• [02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
• [03:16] What can be attributed to LinkedIn’s success?
• [03:33] A recap of the types of content and comments valued by LinkedIn.
• [05:34] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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• lynda.com
• LinkedIn 

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• Twitter @ericosiu

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