All right, so we are going to talk about how the LinkedIn algorithm has changed, and here's how you can actually win. So there's actually two things here. But first we should give the reason as to why LinkedIn is constantly changing its algorithm. A more and more people are posting and the organic reach is great. And LinkedIn's team they specifically said this. They said they're tired. I'm paraphrasing here, but they're just tired of seeing random stuff going viral and they know that they need to tweak the algorithm to make it more interesting and more relevant for people. Because if it's going to be a lot of you know, tech pro stuff or like people kind of patting themselves on the back of the whole time, there's really no point to use a platform anymore. So let's get started.

All right, so we are going to talk about how the LinkedIn algorithm has changed, and here's how you can actually win. So there's actually two things here. But first we should give the reason as to why LinkedIn is constantly changing its algorithm. A more and more people are posting and the organic reach is great. And LinkedIn's team they specifically said this. They said they're tired. I'm paraphrasing here, but they're just tired of seeing random stuff going viral and they know that they need to tweak the algorithm to make it more interesting and more relevant for people. Because if it's going to be a lot of you know, tech pro stuff or like people kind of patting themselves on the back of the whole time, there's really no point to use a platform anymore. So let's get started.

Well, it's also a B to B social network, so I it's a B to B social network. They need similar content and the two things they want to do is one make sure that your followers are more likely to see your content, and two, if you share knowledge or advice, they're going to prioritize it in their platform because they're tired of this viral stuff that's going viral. That has no need to be on LinkedIn. They want to still keep LinkedIn and B to B social network. They're not trying to go after Facebook, They're not trying to go after Twitter. They got their niche, Their niche works extremely well from and by sticking with their roots, I think it'll keep LinkedIn continually growing and do well. But the moment they want to go outside that vertical and just say hey, we want to go after Facebook or Instagram or TikTok, they're going to lose. That's not the type of network they are known for and that's not where they started from.

Well, it's also a B to B social network, so I it's a B to B social network. They need similar content and the two things they want to do is one make sure that your followers are more likely to see your content, and two, if you share knowledge or advice, they're going to prioritize it in their platform because they're tired of this viral stuff that's going viral. That has no need to be on LinkedIn. They want to still keep LinkedIn and B to B social network. They're not trying to go after Facebook, They're not trying to go after Twitter. They got their niche, Their niche works extremely well from and by sticking with their roots, I think it'll keep LinkedIn continually growing and do well. But the moment they want to go outside that vertical and just say hey, we want to go after Facebook or Instagram or TikTok, they're going to lose. That's not the type of network they are known for and that's not where they started from.

So first things first, here's what has changed. If you post on LinkedIn, is now more likely that your followers will see your post. And so basically it says LinkedIn has seen a ten percent increase in people viewing posts from people that they follow. I'm kind of seeing that a little more now, if I'm being honest, I kind of feel it might be a little harder than that, but you know, time will tell. But the quote here is that people find it most valuable when the content is from people they know and care about.

So first things first, here's what has changed. If you post on LinkedIn, is now more likely that your followers will see your post. And so basically it says LinkedIn has seen a ten percent increase in people viewing posts from people that they follow. I'm kind of seeing that a little more now, if I'm being honest, I kind of feel it might be a little harder than that, but you know, time will tell. But the quote here is that people find it most valuable when the content is from people they know and care about.

Yeah, you follow people for a specific reason, you want to see their content. Facebook Instagram, TikTok. A lot of them have gone away from that over the years, but that's one of the best things. If you like someone, you follow them and you keep seeing their content. If you don't, you unfollow them, or you don't follow them at all in the first place. And I think it's smart that LinkedIn is pushing more on that because a lot of other social networks don't care about that factor.

Yeah, you follow people for a specific reason, you want to see their content. Facebook Instagram, TikTok. A lot of them have gone away from that over the years, but that's one of the best things. If you like someone, you follow them and you keep seeing their content. If you don't, you unfollow them, or you don't follow them at all in the first place. And I think it's smart that LinkedIn is pushing more on that because a lot of other social networks don't care about that factor.

I think another side lesson here is that these algorithms, I mean these companies more so, they have every right to change the algorithm whenever they want. And so your job to figure out how you can build your audience off of these platforms. And so you see a lot of people that might have a post go viral, and then in the post it'll actually share a link to their newsletter often and so building your own audience there, collecting first party data that's going to help protect you for the long term. So just a reminder over here, So number two. Number two, it says posts that share knowledge and advice are now prioritized throughout the platform. So this is the counterbalance to the change above, and it's a primary way that your posts can reach people that don't currently follow you. So basically, it says for us, the most important part of the equation is do we believe that we're helping our members be and feel more productive and more successful. So whenever you think you're producing content, if you feel like it's helping people be more productive and successful, you're winning. And so LinkedIn has seen nearly a forty percent increase in people checking out and viewing content that is grounded in knowledge from people that are out of their network, so knowledge and advice.

I think another side lesson here is that these algorithms, I mean these companies more so, they have every right to change the algorithm whenever they want. And so your job to figure out how you can build your audience off of these platforms. And so you see a lot of people that might have a post go viral, and then in the post it'll actually share a link to their newsletter often and so building your own audience there, collecting first party data that's going to help protect you for the long term. So just a reminder over here, So number two. Number two, it says posts that share knowledge and advice are now prioritized throughout the platform. So this is the counterbalance to the change above, and it's a primary way that your posts can reach people that don't currently follow you. So basically, it says for us, the most important part of the equation is do we believe that we're helping our members be and feel more productive and more successful. So whenever you think you're producing content, if you feel like it's helping people be more productive and successful, you're winning. And so LinkedIn has seen nearly a forty percent increase in people checking out and viewing content that is grounded in knowledge from people that are out of their network, so knowledge and advice.

And if you look at their past acquisitions like Linda dot com, it makes sense of what they're trying to do because they're trying to go back to the roots. That's what made them successful in their first place, cause them to get acquired by Microsoft, and I think they're going to continually push down that direction.

And if you look at their past acquisitions like Linda dot com, it makes sense of what they're trying to do because they're trying to go back to the roots. That's what made them successful in their first place, cause them to get acquired by Microsoft, and I think they're going to continually push down that direction.

Yeah, here's where we can end it off. So how LinkedIn identifies knowledge and advice? So number one. So they didn't share every single metric, but they did identify a few. So number one says the post speaks to a distinct audience. So, for example, Neil and I like to talk about marketing a lot, right, So I actually asked Bart, It's like, what does Eric Zou talk about it's like marketing, business and personal growth. And it actually broke down kind of the percentage on what I talk about whatever, Neil, Actually I bet you it's like ninety percent plus is like marketing and inn ten percent business. So anyway, the post needs to speak to a distinct audience. That's one. So it's this relevant who is it relevant to? Okay, And so the advice to give creators out there is think about what kind of knowledge you have to offer to help people. That is the kind of thing that will likely get you to reach the right audience as well. And number two, the author is writing in their core subject area. So really what they're saying here is you need to stay focused and not try to say everything under the sun, because there's no way you can have knowledge of device for everything under the sun.

Yeah, here's where we can end it off. So how LinkedIn identifies knowledge and advice? So number one. So they didn't share every single metric, but they did identify a few. So number one says the post speaks to a distinct audience. So, for example, Neil and I like to talk about marketing a lot, right, So I actually asked Bart, It's like, what does Eric Zou talk about it's like marketing, business and personal growth. And it actually broke down kind of the percentage on what I talk about whatever, Neil, Actually I bet you it's like ninety percent plus is like marketing and inn ten percent business. So anyway, the post needs to speak to a distinct audience. That's one. So it's this relevant who is it relevant to? Okay, And so the advice to give creators out there is think about what kind of knowledge you have to offer to help people. That is the kind of thing that will likely get you to reach the right audience as well. And number two, the author is writing in their core subject area. So really what they're saying here is you need to stay focused and not try to say everything under the sun, because there's no way you can have knowledge of device for everything under the sun.

So go puts more educational based content on LinkedIn that helps people out and you'll start doing better based on their new algorithm.

So go puts more educational based content on LinkedIn that helps people out and you'll start doing better based on their new algorithm.

Number three here too, before you stop, Neil, So the post has meaningful comments. So oh okay, okay, okay, So these engagement groups are probably not going to work that well anymore because everyone's like, great post, well said, happy face whatever, Right, So it needs to have meaningful comments, and so it says.

Number three here too, before you stop, Neil, So the post has meaningful comments. So oh okay, okay, okay, So these engagement groups are probably not going to work that well anymore because everyone's like, great post, well said, happy face whatever, Right, So it needs to have meaningful comments, and so it says.

But that change has been around for a while, dude, because I remember there's a lot of people that have these social rings and they were just sleep comments like yes, awesome, amazing. And what we've seen with LinkedIn is not only do they have to leave engaging comment, their comment needs to get engagement as well, so people responding to it liking it. And when they do that, it causes your supposed to go viral much quicker.

But that change has been around for a while, dude, because I remember there's a lot of people that have these social rings and they were just sleep comments like yes, awesome, amazing. And what we've seen with LinkedIn is not only do they have to leave engaging comment, their comment needs to get engagement as well, so people responding to it liking it. And when they do that, it causes your supposed to go viral much quicker.

Yep, so it says. As a result, here some users banded together into engagement groups, essentially agreeing to quickly like and comment on each other's posts as a way of boosting them. LinkedIn wanted to stop that so meaningful comments. So to your point, you can't just say great, so true, there needs to be some engagement on it, ideally, and it's simple. If you're writing some rules in an algorithm, you just say, maybe these posts need to be a little longer as well. So that is it for today. Please don't forget two rate views, subscribe five stars and we will see you tomorrow.

Yep, so it says. As a result, here some users banded together into engagement groups, essentially agreeing to quickly like and comment on each other's posts as a way of boosting them. LinkedIn wanted to stop that so meaningful comments. So to your point, you can't just say great, so true, there needs to be some engagement on it, ideally, and it's simple. If you're writing some rules in an algorithm, you just say, maybe these posts need to be a little longer as well. So that is it for today. Please don't forget two rate views, subscribe five stars and we will see you tomorrow.