In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.

Time-Stamped Show Notes: 
[00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share
[00:37] The killer conversion hack is urgency.
[00:48] Neil thinks that 50% of his sales came from urgency.
[01:00] Eric was taken in by a limited-time sale on Bonobos, so he knows that urgency is effective.
[01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.
[02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook
[03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.
[04:01] Put countdown clocks within your emails to your list.
[04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.
[05:07] Look at the  Jeff Walker Launch Sequence for reference.
[05:30] Send multiple emails on the day before the sale ends or even on the final day.
[06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.
[07:03] That’s it for today!
[07:13] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales. Time-Stamped Show Notes:  <ul> <li>[00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share
</li> <li>[00:37] The killer conversion hack is urgency.</li> <li>[00:48] Neil thinks that 50% of his sales came from urgency.</li> <li>[01:00] Eric was taken in by a limited-time sale on <a href="https://bonobos.com/">Bonobos</a>, so he knows that urgency is effective.</li> <li>[01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.</li> <li>[02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook</li> <li>[03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.</li> <li>[04:01] Put countdown clocks within your emails to your list.</li> <li>[04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.</li> <li>[05:07] Look at the <a href="https://www.emaildrips.com/jeff-walker-product-launch-formula-email-sequence/"> Jeff Walker Launch Sequence</a> for reference.</li> <li>[05:30] Send multiple emails on the day before the sale ends or even on the final day.</li> <li>[06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.</li> <li>[07:03] That’s it for today!</li> <li>[07:13] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping tool.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales. Time-Stamped Show Notes:   [00:27] Today’s Topic: The Killer...

The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536

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