In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
[00:28] An overview of the elements that influence customer experience.
[00:52] Why you can’t have growth without ensuring customer retention.
[01:59] The importance of optimizing according to your customer’s needs.
[03:08] How experimentation can help you level up your customer experience.
[04:58] Why the aim of your experiments should be to delight your customers.
[05:11] How to get qualitative feedback from your users.
[06:16] Examples of how we are using feedback to improve our products.
[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[06:58] Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.</li>
<li>
[00:28] An overview of the elements that influence customer experience.</li>
<li>
[00:52] Why you can’t have growth without ensuring customer retention.</li>
<li>
[01:59] The importance of optimizing according to your customer’s needs.</li>
<li>
[03:08] How experimentation can help you level up your customer experience.</li>
<li>
[04:58] Why the aim of your experiments should be to delight your customers.</li>
<li>
[05:11] How to get qualitative feedback from your users.</li>
<li>
[06:16] Examples of how we are using feedback to improve our products.</li>
<li>
[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.</li>
<li>
[06:58] Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode: <ul><li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li></ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Neil and Eric discuss the importance of customer experience in modern marketing.

The Importance of Customer Experience in Modern Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f44fe43c-331e-4e2b-a161-b0d1017e61b4/transcript

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