In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
• [00:38] Superhuman is an email client that helps you reach inbox-zero.
• [01:09] They raised $33 Million to build an email product.
• [01:34] They built a product that just works.
• [02:08] They created a wait list to generate further interest.
• [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
• [02:50] Some think they are exaggerating their waiting list size.
• [03:50] Eric pays for Superhuman and he loves it.
• [04:17] He feels it helps him work quickly.
• [05:15] The question is whether $30 is worth saving 2 hours per month.
• [06:55] Often times, you have to fail before you succeed.
• [07:19] That’s it for today!
• [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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• Twitter @ericosiu

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