In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Genius of HubSpot's Marketing
[00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.
[01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.
[01:20] They check what ranks for their competitors and copies that topic/style.
[01:45] HubSpot also hires the best.
[01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.
[02:08] They call them ’historical content managers”.
[02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.
[02:30] They are ruthless.
[02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction.
[03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.
[03:45] David Cancel says one of the biggest winners was creating the agency partner program.
[04:05] They love creating symbiotic relationships.
[04:36] HubSpot is getting 70% open rates using Facebook Messenger.
[04:43] When they did this, chatbots were new.
[05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.
[05:20] That’s all for today!
[05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The Genius of HubSpot's Marketing
</li> <li>[00:35] <a href="https://www.hubspot.com/">HubSpot</a> is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.</li> <li>[01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.</li> <li>[01:20] They check what ranks for their competitors and copies that topic/style.</li> <li>[01:45] HubSpot also hires the best.</li> <li>[01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.</li> <li>[02:08] They call them ’historical content managers”.</li> <li>[02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.</li> <li>[02:30] They are ruthless.</li> <li>[02:52] <a href="https://website.grader.com/">Website Grader</a> was a great resource and helped HubSpot get backlinks and traction.</li> <li>[03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.</li> <li>[03:45] David Cancel says one of the biggest winners was creating the agency partner program.</li> <li>[04:05] They love creating symbiotic relationships.</li> <li>[04:36] HubSpot is getting 70% open rates using Facebook Messenger.</li> <li>[04:43] When they did this, chatbots were new.</li> <li>[05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.</li> <li>[05:20] That’s all for today!</li> <li>[05:41] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: The Genius of HubSpot's Marketing [00:35]  is a CRM and they are a...

The Genius of HubSpot's Marketing | Ep. #672

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/db58fa01-fb47-4034-92b6-b0d20062b533/transcript

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