In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation. 

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Difference Between Optimization and Innovation. 
[00:38] A definition of optimization and relevant examples from the marketing world. 
[01:30] Innovation: doing things that are outside the box – like Dropbox!
[02:09] Think about innovation as disrupting the industry and messing up people’s plans. 
[02:20] A good example of this kind of disruption is what Uber did to the transportation industry.
[02:39] The exponential growth that happens when you combine optimization with innovation. 
[03:00] The lack of innovation in the marketing tool and SEO world.
[03:21] How Salesforce changed the landscape of CRM's with innovation. 
[04:08] Read the optimization versus innovation article by Andy Johns. 
[04:28] That’s it for today!
[04:29] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Dropbox
 Ubersuggest
Uber
Salesforce
Andy Johns
 Article on optimization and innovation

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.  TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: The Difference Between Optimization and Innovation. </li> <li>[00:38] A definition of optimization and relevant examples from the marketing world. </li> <li>[01:30] Innovation: doing things that are outside the box – like Dropbox!</li> <li>[02:09] Think about innovation as disrupting the industry and messing up people’s plans. </li> <li>[02:20] A good example of this kind of disruption is what Uber did to the transportation industry.</li> <li>[02:39] The exponential growth that happens when you combine optimization with innovation. </li> <li>[03:00] The lack of innovation in the marketing tool and SEO world.</li> <li>[03:21] How Salesforce changed the landscape of CRM's with innovation. </li> <li>[04:08] Read the optimization versus innovation article by Andy Johns. </li> <li>[04:28] That’s it for today!</li> <li>[04:29] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li><a href="https://www.dropbox.com/">Dropbox</a></li> <li><a href="https://app.neilpatel.com/en/ubersuggest/"> Ubersuggest</a></li> <li>
<a href="https://www.uber.com/">Uber</a> </li> <li><a href="https://www.salesforce.com/">Salesforce</a></li> <li><a href="https://andyjohns.co">Andy Johns</a></li> <li><a href="https://andyjohns.co/wp-content/uploads/2019/04/Optimization-and-Innovation-eBook-FINAL-1.pdf"> Article on optimization and innovation</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce...

The Difference Between Optimization Vs. Innovation | Ep. #1320

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/37f15da4-9bc3-4551-a22b-b0d2003c0717/transcript

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