In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Craziest Marketing Tactic Ever
[00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
[01:02] He bet everything on video marketing in order to hit numbers.
[01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
[01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
[02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
[02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
[03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
[03:50] Marketing works whether people love or hate the campaign.
[04:32] Buying websites is another great way to improve your ranking.
[04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
[05:45] The site would then redirect to their main landing page.
[05:52] That’s it for today!
[06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The Craziest Marketing Tactic Ever
</li> <li>[00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).</li> <li>[01:02] He bet everything on video marketing in order to hit numbers.</li> <li>[01:19] He was even surprised that it worked. The company now does $25 Million/year in business.</li> <li>[01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.</li> <li>[02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.</li> <li>[02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.</li> <li>[03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.</li> <li>[03:50] Marketing works whether people love or hate the campaign.</li> <li>[04:32] Buying websites is another great way to improve your ranking.</li> <li>[04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.</li> <li>[05:45] The site would then redirect to their main landing page.</li> <li>[05:52] That’s it for today!</li> <li>[06:01] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: The Craziest Marketing Tactic Ever [00:36] The craziest...

The Craziest Marketing Tactic Ever | Ep. #612

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