In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
[00:06] Why we think small businesses should do nothing.
[00:30] What large corporations should do; starting with working on their data analytics.
[00:56] First-party versus third-party data and how to have more control of your funnel.
[02:03] How a cookieless future can actually be an asset.
[02:17] Tips for making better-informed decisions using the data at your disposal.
[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
[03:52] Advice for reaching your customers in a cookieless future. 
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



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Leave Some Feedback:



What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.</li>
<li>
[00:06] Why we think small businesses should do nothing.</li>
<li>
[00:30] What large corporations should do; starting with working on their data analytics.</li>
<li>
[00:56] First-party versus third-party data and how to have more control of your funnel.</li>
<li>
[02:03] How a cookieless future can actually be an asset.</li>
<li>
[02:17] Tips for making better-informed decisions using the data at your disposal.</li>
<li>
[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).</li>
<li>
[03:52] Advice for reaching your customers in a cookieless future. </li>
<li>
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://fingerprint.com/">Fingerprint Pro</a></li>
<li><a href="https://analytics.google.com/analytics/web/">Google Analytics</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below.</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
<li> </li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Join us as we discuss the beneficial ways you can use the data at your disposal

The Cookieless Future Is Here: Here's What to Do About It

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fcd574ab-e1be-4ef0-ae1f-b0d10176c844/transcript

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